Contributors

Adcomm Group

Recognized by Inc. 5000 as one of the fastest-growing privately held U.S. companies for the past 5 years, Adcomm is unique in its industry experience and proven track record for high rates of customer satisfaction. Our strong growth history is driven by vision, foresight, innovation and commitment. Launched in 2005, Adcomm was a pioneer in the market for on-site installation of Satellite TV for dealers. Since 2012, the company has grown dramatically in size, revenues and capacity, taking its place as an industry leader with a large national footprint for residential and commercial fulfillment. Today, Adcomm offers a diverse portfolio of telecommunications management services across the United States

Alfonso García

Originally from Monterrey, Mexico, Alfonso serves as the Manager of Marketing of Mexilink Inc., the leader in imports and distribution of Mexican brands. He holds a degree in marketing from the Tecnológico de Monterrey. Alfonso has more than eight years in the food industry.

Alfonso Berthier

Alfonso is a Mexican businessman who is known for his ability to develop successful new projects, for more than 20 years. His specialty is technology applied to the marketing of the food industry. Alfonso is CEO of LatinBag.com company focused on distributing food around the world.

Cindy Sorensen

Vice President of Business Development for the Midwest Dairy Association and a member of the Board of Directors of Women Grocers of America. A professional with 30 years of experience in the grocery industry with an extensive knowledge of the dairy sector.

Dan Calhoun

Eva Gonzalez

Executive Director of Diverse Consumer Insights & Multicultural Marketing at Nielsen North America. With over 20 years of experience in marketing, communications, and consumer insights, she transferred to the United States in 2011, where she carried out Consumer Insights for diverse groups and the promotion of initiatives on multicultural consumers.

Family Features

Faustino Sánchez

Faustino is the creative and graphic designer with over 20 years of experience in branding and packaging design. He has created and directed design projects for large chains such as Wal-Mart and Gigante of Mexico, among others. Currently he is implementing creative strategies for leading companies in the Hispanic market in the United States.

Juan Ramón (Jay) García

A specialist in sales of high-performance and career development. Juan is a speaker and trainer who has won the prize in "Excellence higher quotas for sales, management, training and equipment support and impetus to regional growth".

Juan Tornoe

An expert in marketing and advertising, based in Austin, Texas. Juan's blog juantornoe.blogs.com is an indispensable tool to learn more about the Hispanic market. John made his debut as a contributor to cope with two articles: in the first encouraged Hispanic entrepreneurs how to win the heart of your customers better positioning its products or services; in the second, written in English, John gives tips on how to better understand Hispanic consumers.

Julio Ibañez

Retail Executive, specialized in supermarket management & big box formats. Currently Head of Assortment Development at Bravo Supermarkets. More than 15 years of international experience in the Retail sector, in areas such as Operations, Purchasing and Consulting.

Laura Calhoun

Mariela Dabbah

Author of several books that help Latinos navigate the US system successfully. Mariela is frequently invited as an expert on national television programs in both Spanish and English, in addition to regularly being subject to interviews by the publications of more prestige in the United States.

Martha Montoya

Martha Montoya is at the forefront of the dialogue regarding diversity contracting with Corporate America, particularly in the media and agricultural industries among others, Ms. Montoya is the owner of Los Kitos Entertainment and El Mundo Communications.

Meriterese Racanelli

is a Food Scientist and Clinical Nutritionist working with Goya Foods internationally. A Celiac and popular international speaker, she has almost 20 years as a renowned expert on cultural foods, nutrigenetics, botanicals, phytonutrients, and their effects on the body, disease, allergies and conditions like Celiac. Besides her Master’s of Science degrees in Nutrition and Food Science, Suma Cum Laude from Montclair State University, where she serves as an adjunct professor in Nutrition and Food Sciences, Meriterese completed her Clinical Dietetics and Medical Nutrition Therapy training Magna Cum Laude from MSU, via hospitals in New Jersey, and majored in pre-med/biology in her under-grad degree.

Mike Periu

Hispanic business leader with experience in the areas of finance, business development, marketing and business management. Mike's goal is to put within the reach of the Hispanic Community financial knowledge necessary to succeed in the United States. Using a clear, simple and direct communication style, Mike has helped thousands of Hispanic entrepreneurs better manage their money. He debuted in Abasto explaining to Hispanic Entrepreneurs why they must accept credit cards at your business.

Nielsen

Whether you're eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.  That's our passion and the very heart of our business. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.  And we're constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth. Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas.  That's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next. So let's put our heads together.  We'll bring our insight to your business and help you grow.

Ricardo Gaitán

Publicista. Magister en Dirección de Marketing y Ventas, Escuela de Negocios de la Universidad de San Pablo, de Madrid, España. Mas de 25 años de experiencia como creativo en importantes agencias multinacionales como: JWT, Leo Burnett, Ted Bates, Young & Rubicam y Hoguín & Asociados. Analista de marca y columnista de varios medios.

Rocío Medina

Rosario Zavala

Rosario is a consultant in market research based insights. She has seven years of experience in planning and implementation of qualitative studies. Rosario has participated in the decision-making and development strategies of marketing in several categories. She is currently Project Manager at LEXIA.

Susana Fortunati

Journalist and photographer for several latino magazines including popular "Para Todos" and "Impacto Latino". Has traveled extensively on special assignments like covering Pope Francis at the Vatican. Graduated from UCLA in Broadcast & Print Journalism. Experienced in personal and business executives stories within the Hispanic markets.

Susana G Baumann

A multicultural expert, award-winning business writer, public speaker and published author, Susana G Baumann is the Founder and Director of LCSWorldwide, a multicultural marketing consulting firm currently located in New Jersey, USA, and the Editor-in-Chief of her company’s new initiative, LatinasInBusiness.us.

Victor Martinelli

An expert in the industry of Contact Centers with more than 16 years of experience serving Latinos in the United States. Victor specializes in business development, helping companies expand and consolidate in the Hispanic and Latin American market with different strategies.