4 Ways to Show and Tell Your Advertising Message
When launching an advertising campaign, we often just say what we hope potential customers will do or think or feel. … Read More
Juan Tornoe
Marketing to Different Generations Among Hispanics
Differences exist among the various generations of Hispanics that currently live in the US. To effectively reach out to members … Read More
Hispanization: US Food Market is Wide Open
Everyone is aware of the tremendous growth of the US Hispanic population. For the sake of habit or nostalgia, Hispanics … Read More
Advertising: 8 Ways to Use the Power of Words
The power of words and the advertising message The main objective of any advertising campaign is to capture the imagination … Read More
Hispanics: 8 Variable Traits Among Latinos In The U.S.
Are you looking to learn about, Hispanic traits (Mexican traits) and Latino traits? Consider Alejandro and Fernando! Different Hispanic traits: … Read More
Lagniappe: Something Extra for Your Customer
Lagniappe, a word of French or Cajun origin, refers to that something extra that is unexpectedly received. The lagniappe establishes … Read More
Free Sample: Your Best Publicity
You’ve experienced it hundreds of times firsthand. Food, beverages, cleaning products, office supplies and a wide variety of services — … Read More
Understanding the Hispanic Community
Reaching out to the Hispanic community does not necessarily mean doing so in Spanish. Beyond language, understanding Hispanic culture is … Read More