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Juan TornoeJuan Tornoe

An expert in marketing and advertising, based in Austin, Texas. Juan's blog juantornoe.blogs.com is an indispensable tool to learn more about the Hispanic market. John made his debut as a contributor to cope with two articles: in the first encouraged Hispanic entrepreneurs how to win the heart of your customers better positioning its products or services; in the second, written in English, John gives tips on how to better understand Hispanic consumers.

4 Ways to Show and Tell Your Advertising Message

by Juan Tornoe

When launching an advertising campaign, we …

generations-Hispanic Culturization

Marketing to Different Generations Among Hispanics

by Juan Tornoe

Differences exist among the various generations …

hispanizacion

Hispanization: US Food Market is Wide Open

by Juan Tornoe

Everyone is aware of the tremendous …

el poder de las palabras-power of words

Advertising: 8 Ways to Use the Power of Words

by Juan Tornoe

The power of words and the …

Hispanics: 8 Variable Traits Among Latinos In The U.S.

by Juan Tornoe

Are you looking to learn about, …

Tags hispanics, marketing

Lagniappe: Something Extra for Your Customer

by Juan Tornoe

Lagniappe, a word of French or …

Compete with Big Businesses

Free Sample: Your Best Publicity

by Juan Tornoe

You’ve experienced it hundreds of times …

Hispanic community / Comunidad Hispana

Understanding the Hispanic Community

by Juan Tornoe

Reaching out to the Hispanic community …

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