Top - Tres Estrellas| La Moderna
Home / Advice


Characteristics of a Product in the Sales Strategy

characteristics - características

This is the second part of two articles about the elements that constitute the physical characteristics of the product: Container, Packaging, Label and Wrap, and its importance in a sales strategy. The attributes of the product are not limited to its functional characteristics or its benefits. Both container and packaging …

Read More »

Strategies to Succeed With Your Product

producto - product

The product is the set of tangible and intangible attributes under a physical form that the consumer acquires to satisfy a specific need. In this first part of a series of two articles we focus on the importance of the physical attributes: Container, Package, Label and Wrap. The second aspect …

Read More »