Advice

To improve and make effective the buying experience, consolidate a model of proximity and closeness, with multi channel strategies and a focus on people, is an immediate objective for supermarkets. This could be the summary of the greatest opportunities and objectives of supermarket chains in the new retail era, basically …

Typography is a fundamental element for design and just as important as color or the absence of color. It’s also important in the design of packages and labels, since without them there would be no way of knowing what the product contains and what characteristics it has. In order for …

What is the importance of color? Many times, we’ve asked ourselves, why is Johnny Walker’s outline black? Why is a bitten apple white, black, metallic blue? What is the difference between McDonald’s yellow and Subway’s yellow? Why is Pepsi blue and Coca-Cola red? The answer is simple: color has an …

Telling your story is a simple way of explaining your personal brand, a skill which is important to pick up on if you wish to have success in your business and to stand apart from the rest. In LatinasinBusiness.us, we basically tell stories. Not just stories about success, but stories …

As I sit in the Orange County, Calif. airport waiting for my return flight to Minneapolis, I am overwhelmed thinking about my action-packed trip to the International Dairy, Deli, Bakery Association (IDDBA) show in Anaheim. The staff at IDDBA is to be commended for the incredible amount of planning that …

Of all the necessary ingredients for success- perseverance, strength, imagination, relationships- perhaps the most important is discipline. This means to go through with what you say or think regardless of whether you want to or not. Without discipline, savings, wanting to losing weight, wanting to quit smoking, doing exercise- whatever …

More often we are seeing clients standing in front of product shelves at the supermarkets and no longer simply looking at the prices. The product’s origin, the environmental criteria of the company that manufactures them, and the type of packaging used or the additives used in the manufacture of the …

Any business project is valid when establishing a sales plan, which establishes the importance of the seller outside the company. All business activity is based on commercial transactions. Nothing is free and our economic system is based on selling and buying. Ideas are sold because modern companies have the ability …

There are many reasons why we could justify the creation of large assortments of Delicatessen-Gourmet products in our supermarkets, or even consider creating a new line of stores dedicated exclusively to these products. One of the main reasons is the high commercial margins that are handled in this class of …

One of the main goals in which you must be focused on your business today is to be able to spread the message of professionalization. To leave the inertia and routine business that absorbs day to day and does not give the opportunity to value the need to be better. …