Advice

Every year, in the United States, Hispanic Heritage Month recognizes and celebrates the influence that the Latin American and Hispanic people have had on the country. From music and literature to art and food, Hispanic Americans have enriched every corner of the nation. When is Hispanic Heritage Month? This year, …

Today, most products on the market have direct or indirect competition. This means companies have to be creative in the way they want to position a brand in order to have a broader presence in supermarkets, a competitive advantage, and above all, a recurring customer fan base that buys their …

The history of the brand begins in 1819 with a young man who gave the whiskey its name: Johnnie Walker. It’s a difficult start for a 15-year-old teenager who has just lost his father. The grocery store that John acquires in Kilmarnock, a small town West of Scotland, allows him …

In previous articles we have talked about the importance of fresh products in our supermarkets and how the slightest detail of freshness or poor presentation can change the preference of our customers, making them leave to the competition. Well, if the key is in fresh products, no less important is …

From time to time, the leaders of modern retail, Walmart, Target, Kroger, Publix, etc., would do well to observe how small retailers (independent supermarkets) engage consumers generating high levels of satisfaction, frequency of purchase and loyalty. Surely the big players of retail are targeting small stores now more than ever, …

“Nothing is permanent except for change.” – Heraclitus Every day Hispanic companies face new challenges in their organizations to compete in this complex American economy in which they operate. Some companies or individuals resist change, others prefer to adjust and respond to everything that happens around them. The new corporate …

This is the second part of two articles about the elements that constitute the physical characteristics of the product: Container, Packaging, Label and Wrap, and its importance in a sales strategy. The attributes of the product are not limited to its functional characteristics or its benefits. Both container and packaging …

Social networks have been for many the oasis of marketing because they believe that everything is free and that campaigns or promotions are measured by number of likes, but this is a total myth. In fact, the management of social networks for the promotion of brands and businesses is somewhat …

If you have a love for food, you can start your own food truck business. Whether you know a talented cook or are one yourself, a food truck business is a great way to earn an income. A food truck business has gained increasing popularity over the last decade mainly …

The product is the set of tangible and intangible attributes under a physical form that the consumer acquires to satisfy a specific need. In this first part of a series of two articles we focus on the importance of the physical attributes: Container, Package, Label and Wrap. The second aspect …