Superfoods: Beyond a Commercial Strategy by Ivan Aranaga Today, more and more stores and supermarkets
Winning Brands with the Hispanic Consumer by Jaime Enrique (Rick) Parra A recent study of over 250 iconic
Santa Claus: Coca-Cola’s powerful icon by Ricardo Gaitán Coca-Cola has an advertising tradition using the
Hispanic Food Brands in 2023, a Year of Challenges by Eduardo Pérez The U.S. Hispanic food market is booming,
Do You Want to Sell More and Better in 2024? Build an Exceptional Sales Strategy by Juan Ramón (Jay) García The saying “product sells itself” is actually
Latino Immigrants Contribute to the “American Dream” by Ricardo Gaitán The Big Apple hosted the meeting of