What Does Money Mean to You?

money, dinero

Every day and every moment we are bombarded by the media by different products and services that invite us to buy them to portray a lifestyle, a social status or to show us as leaders. What is needed for this? Simply money. Money has turned into as much as a …

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The Values of a Brand Stay Lodged in The Mind

valores-marca-branding, values

Products don’t exist in empty spaces, they are bought because consumers find something in them that they value and relate to. The presentation of the packaging, the use of the logo, typography and color, are visual expressions that must be consistent with the benefits and values of the brand. According …

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