Advice

Coffee consumption is an integral part of Hispanic culture. The dynamic energy and social aspect of drinking a cup of coffee is a tradition almost everywhere in the world. In Latin America, the term drinking coffee changes according to the country where it is consumed: In Colombia is known as …

In July of 2019, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature is the first to legalize selling the drug. Marijuana remains illegal at the federal level, for now. But that hasn’t stopped blue-chip consumer packaged goods (CPG) companies from exploring cannabis-based …

The biggest reason I left my job and founded Safe Food En Route, LLC, was because I had several conversations with U.S. importers unprepared for the new FSVP requirements. The definition of an importer is probably one of the biggest reasons that companies get confused. Below I clarify what it …

In the summer of 1969 a series of articles on the subject of brand positioning, written by Jack Trout and Al Ries – undoubtedly the best-known marketing strategists in the world – was published in the American magazine Advertising Age, in a column entitled: «The advent of the era of …

Although the success of your business is mainly linked to the brand perception, service, and quality of your products, the tools we use to improve store management can be decisive factors in the final result. Therefore, it is very important that we use solutions that keep us informed, increase our …

Forget coupons! We’ll show you how to save money on groceries by employing these strategies. When it comes to life’s many expenses, trying to cut back where you can on the extras and luxuries is something that most people try to do first and foremost to save money. But what …

When it comes to starting a CBD business there is a lot of misconception and confusion about everything that goes into setting it up. The CBD industry’s growing trend has prompted entrepreneurs to start CBD businesses everywhere. If that is you, you may have a hard time understanding the legality, …

While there is no doubt the U.S. Latino population is expanding across the nation and that this trend will continue for decades to come, the best means of reaching these consumers are still somewhat obscure for many confectionery manufacturers and retailers. Unfortunately, this well documented Hispanic demographic boom already in …

Is shopper marketing more efficient than digital marketing or vice versa? We are here to find out. Spring. The definition itself is explained as “mov[ing] or jump[ing] rapidly forward or upward.” So, it’s only fitting that we discuss the importance of growth. While most companies utilize the digital frontier to …

Will the Hispanic supermarket thrive in the U.S? We are here to find out. Back in the ’70s and ’90s, door-to-door direct selling was trending, but with the arrival of the internet, many thought leaders predicted that this practice would we be eradicated. They also predicted the mass shutdown of …