Advice

Celebrating the holidays and the beginning of the winter season immediately brings the desire to stay warm and comfortable. It is a time when the vast majority of Hispanic families relive their traditions with nostalgia products, and for example it is very common to enjoy a hot chocolate. It is …

We call omnichannel to the communication we establish with customers through all our platforms available to them: brick and mortar stores, online services, social networks…, therefore, the bigger we build that communication bridge between them, the greater our success as a company. If we compare ourselves with other sectors, Hispanic …

If your business is heavily appointment based, it’s essential that it’s done correctly. Mistakes in your appointment scheduling can lead to frustrated clients, mismanagement of time and lost profits. A full weekly calendar can be a daunting task to properly manage, but it needs to be done in order to …

Christmas is a special time of year that is full of gifts and joy. The spirit of these festivities goes in hand with many brands to the point that many have prepared very creative strategies to reach the hearts of their consumers directly through Christmas Marketing and storytelling. An example …

Venturing into the world of the entrepreneur implies taking on the challenge of moving a different, innovative and even unknown path, in which we must go through several stages, some very satisfactory and others more difficult. Without a doubt, the greatest test to be an entrepreneur is in our ability to …

It’s not enough to say, “I’m an entrepreneur,” dream big and desire to achieve your goals. Being an entrepreneur implicates having a successful mentality, positivity, strengthened, even bulletproof mentality… the bullets of toxic people, of those who say you can’t, that it is difficult, that you should give up and …

Category management is a concept coined and used since the late 80’s by Walmart. Category management looks to define and administer categories of products that can generate value for suppliers, supermarket owners and most importantly, add value where the needs and requirements of consumers are met. Category Management is the …

The time for using map books to get to a store or figure out how to go to a mall is in the past. Nowadays, everything is based on the address search guidelines of Global Positioning Systems (GPS) and applications on smartphones that use digital map platforms, such as Google …

As we move forward in the 21st century, retail itself is also evolving in giant steps. The enormous multi-channel supermarkets of a few years ago have now given way to much smaller and more comfortable stores for your customers. We have gone from managing spaces for your biweekly or monthly …

In the metropolitan area of ​​Washington DC, which includes Maryland and Virginia, live large groups of Latinos mainly from countries such as El Salvador, Guatemala, Honduras and México. Each of them has a marked influence on the food culture of the counties where they live. Their influence in the area …