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Mary Coppola

Mary Coppola, MBA, is vice president of marketing and communications for United Fresh Produce Association. She has nearly two decades of experience developing and supporting brands as a design and marketing expert. She leads the association's digital marketing team, responsible for developing resources that enable the fresh produce industry to advance its own brand marketing strategies. Mary mentors design and advertising students through the SCADpro Future Proof program.
B2B marketing - marketing B2B

Why B2B Marketing is Important

by Mary Coppola

Any fresh produce marketer will tell …

Fruits and Vegetable Sales - venta-frutas-verduras

Staying Ahead of Consumption: Increasing Fruits and Vegetable Sales

by Mary Coppola

Increasing sales of fruits and vegetables …

produce industry

The Future of Produce Industry Communities

by Mary Coppola

Why is forming a new organization …

marketing

The State of Produce Marketing in the Year of Analysis

by Mary Coppola

Marketing professionals know the best weapon …

QR Codes

The Quiet Resurgence of QR Codes

by Mary Coppola

QR codes were a dog. They …

consumers

For Marketing Success in 2021, Redefine your Relationship with Consumers

by Mary Coppola

The pandemic experience has fundamentally changed …

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