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Mary Heslep CoppolaMary Heslep

Mary has spent her career developing brands as a design and marketing professional. As the creative lead at Ten Acre Marketing, Mary is focused on elevating fresh produce brands through strategic marketing, appealing to retail and foodservice buyers, and developing consumer relationships to grow overall consumption. As the vice president of marketing & communications for the United Fresh Produce Association, Mary lead the association’s marketing and communications strategies and developed resources that allow the fresh produce industry to advance their own brand marketing strategies through the signature event BrandStorm™ as well as quarterly trends research, webinars and more. Mary has an MFA in graphic design from Savannah College of Art and Design (SCAD) and a BFA in graphic design from the University of Massachusetts.
produce industry

The Future of Produce Industry Communities

by Mary Heslep

Why is forming a new organization in the fresh produce industry so important? Human nature illustrates that we enter a … Read More

marketing

The State of Produce Marketing in the Year of Analysis

by Mary Heslep

Marketing professionals know the best weapon in their arsenal is measurement. KPI and ROI are two of the most frequently … Read More

QR Codes

The Quiet Resurgence of QR Codes

by Mary Heslep

QR codes were a dog. They didn’t make much sense a decade ago when mobile responsive websites were the exception, … Read More

consumers

For Marketing Success in 2021, Redefine your Relationship with Consumers

by Mary Heslep

The pandemic experience has fundamentally changed the way consumers feel, behave and live. New norms such as working from home, … Read More

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