Mary Coppola Heslep

Mary Coppola, MBA, es vicepresidenta de marketing y comunicaciones de United Fresh Produce Association. Tiene casi dos décadas de experiencia desarrollando y apoyando marcas como experta en diseño y marketing. Lidera el equipo de marketing digital de la asociación, responsable de desarrollar recursos que permitan a la industria de productos frescos avanzar en sus propias estrategias de marketing de marca. Mary es mentora de estudiantes de diseño y publicidad a través del programa SCADpro Future Proof.

Hispanic Heritage Month - Mes de la Herencia Hispana

Cómo podemos celebrar todos el Mes de la Herencia Hispana

por Mary Coppola Heslep

El Mes Nacional de la Herencia Hispana, que se celebra cada año, desde mediados de septiembre hasta mediados de octubre, … Read More

social media - marketing - redes sociales

Conéctese: marketing de ventas en las redes sociales

por Mary Coppola Heslep

Las redes sociales se han convertido en una poderosa herramienta del marketing moderno, llegando al 75% de la población mundial … Read More

women’s - mujer - historia

Empresas agrícolas celebran el Mes de la Historia de la Mujer

por Mary Coppola Heslep

Desde 1987, cada mes de marzo ha sido designado como el Mes de la Historia de la Mujer, un mes … Read More

vision - fresh produce - visión - productos agrícolas

Una visión sobre los productos agrícolas frescos para 2024

por Mary Coppola Heslep

Los propósitos de año nuevo vienen acompañados de grandes expectativas, nuevas oportunidades y optimismo. La promesa de un nuevo comienzo … Read More

Las empresas de productos agrícolas celebran el Mes Nacional de la Herencia Hispana

por Mary Coppola Heslep

El Mes Nacional de la Herencia Hispana, que se celebra cada año desde mediados de septiembre hasta mediados de octubre, … Read More

produce - summer - verano - frutas - verduras

Tendencias frescas del verano para aumentar el consumo de frutas y verduras

por Mary Coppola Heslep

Los meses del verano despiertan la nostalgia de los consumidores por las frutas y verduras frescas y, a su vez, … Read More

LinkedIn - connection - conexión

LinkedIn: 20 años creando conexiones

por Mary Coppola Heslep

Las redes sociales siguen siendo el tema del día entre las marcas de alimentos que buscan formas estratégicas y cuantificables … Read More

collaborations - food - alimentos - colaboraciones

Las colaboraciones poco comunes entre marcas de alimentos y por qué funcionan

por Mary Coppola Heslep

La colaboración entre marcas de alimentos no es un concepto nuevo. Desde los donuts de edición limitada «Timbiebs» de Justin … Read More

Inflation - consumer - inflación - consumidores

La inflación y su impacto en el gasto de los consumidores en 2023

por Mary Coppola Heslep

Cada año es más difícil predecir los comportamientos de gasto de los consumidores, ya que las variables no tienen precedentes … Read More

El lujo costeable de los productos agrícolas frescos

por Mary Coppola Heslep

Con cada conferencia de la industria de productos agrícolas frescos en 2022, el término «pandemia» se utiliza cada vez menos … Read More

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