Mary Coppola Heslep

Mary Coppola, MBA, es vicepresidenta de marketing y comunicaciones de United Fresh Produce Association. Tiene casi dos décadas de experiencia desarrollando y apoyando marcas como experta en diseño y marketing. Lidera el equipo de marketing digital de la asociación, responsable de desarrollar recursos que permitan a la industria de productos frescos avanzar en sus propias estrategias de marketing de marca. Mary es mentora de estudiantes de diseño y publicidad a través del programa SCADpro Future Proof.

El lujo costeable de los productos agrícolas frescos

por Mary Coppola Heslep

Con cada conferencia de la industria de productos agrícolas frescos en 2022, el término «pandemia» se utiliza cada vez menos … Read More

productos agrícolas - herencia hispana

Empresas de productos agrícolas frescos celebran el Mes de la Herencia Hispana

por Mary Coppola Heslep

El Mes de la Herencia Hispana, que se celebra cada año desde mediados de septiembre hasta mediados de octubre, es … Read More

verano-frutas

El verano es el momento de redoblar esfuerzos, no de pasarlo por alto

por Mary Coppola Heslep

El verano es una época para bajar el ritmo, reflexionar, recargar las pilas y saborear cada minuto de sol de … Read More

B2B marketing - marketing B2B

Por qué es importante el marketing B2B

por Mary Coppola Heslep

Cualquier comercializador de productos frescos le dirá que la fruta y la verdura son productos alimentarios muy interesantes de comercializar. … Read More

venta - frutas y verduras

Anticipándose al consumo: Hay que incrementar las ventas de frutas y verduras

por Mary Coppola Heslep

Aumentar las ventas de frutas y verduras es una misión permanente del sector de productos agrícolas frescos, de los minoristas, … Read More

productos agrícolas

El futuro de las comunidades de la industria de productos agrícolas

por Mary Coppola Heslep

Por qué es tan importante el nacimiento de una nueva organización en la industria de los productos agrícolas frescos? La … Read More

marketing

Análisis anual del panorama del marketing de los productos agrícolas frescos

por Mary Coppola Heslep

Los profesionales del marketing saben que la mejor arma de su arsenal es la medición. KPI y ROI son dos … Read More

Códigos QR

El silencioso resurgimiento de los códigos QR

por Mary Coppola Heslep

Los códigos QR eran un elemento poco conocido. No tenían mucho sentido hace una década, cuando los sitios web con … Read More

consumidores

Para el éxito del marketing en 2021, transforme su relación con los consumidores

por Mary Coppola Heslep

La experiencia de la pandemia ha cambiado fundamentalmente la forma en que los consumidores se sienten, comportan y viven. Las … Read More

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