Dairy Industry

When I started in the grocery industry over 36 years ago, many companies had a direct sales force, selling directly to retail stores, where an entry level sales representative could learn not only about the company for which they worked, but also about the industry.  These were low risk positions …

During the ten years I have been involved with the dairy industry, the focus of industry marketing messages, has been on sharing, and being transparent with consumers, about how dairy farmers care for their animals, their land and their communities.   This communication came as a result of consumer research which …

Every year, September 15th marks the start of Hispanic National Heritage month. But, are you making an effort to connect with this important demographic in the dairy industry? Here’s why you should: Hispanics represent 17% of the United States population. They are the fastest-growing ethnic group and will be the …

The U.S. and Mexico came to an agreement on a trade deal on Monday that could replace NAFTA. The new deal, called The United States Mexico Trade Agreement, removes the NAFTA name and has received applause from companies such as the American Dairy Coalition (ADC), a national lobbying organization of …

There are many consumer research studies available today which indicate that consumers want transparency in their food production. The research has concluded: they want to know who is producing their food; they want to know the animals were well taken care of in the production of their food; they want …