Cindy Sorensen, Author at Abasto

Can the Milk Category be “De-commoditized”?

“A product is a commodity when all units of production are identical, regardless of who produces them.” This definition identifies … Read More

Can you imagine a time when new products were developed and introduced with very little consumer research information to validate … Read More

I started in the grocery industry in 1983. I was a sales representative for Nestle and was one of only … Read More

September 15 marks the beginning of Hispanic Heritage Month! Like previous years’ columns, I will continue recommending this season to … Read More

I often gain inspiration for my column while sitting at the coffee shop at my local grocer. Here, I observe … Read More

In the mid-1990s, with the availability of a plethora of syndicated data collected each time a product scanned at a … Read More

With the onset of the Covid pandemic in 2020, our industry experienced supply chain issues like never before. After a steep, … Read More

Hispanic Heritage Month is here! (September 15 – October 15). Every year, I think about how grocers might create an … Read More

In my four-decade career in the grocery business, I have attended many industry conferences. In addition to walking the conference … Read More

2020 is a year all of us want to forget. And my sympathies to anyone whose health and livelihood, or … Read More