Technology

Food brands focused on owning their categories online are transforming the way they approach customer acquisition. This not only applies to digitally-native brands but traditional retail brands who have made the jump to ecommerce, as it currently drives 82% of the food and beverage sector’s growth. The truth is, grocery …

Social networks have been for many the oasis of marketing because they believe that everything is free and that campaigns or promotions are measured by number of likes, but this is a total myth. In fact, the management of social networks for the promotion of brands and businesses is somewhat …

Walmart chose its Neighborhood Market in Levittown, New York, to test what will be the grocery store of the future. With artificial intelligence-enabled cameras, interactive displays and a massive data center, this store brings to customers a taste of science fiction, but soon this type of stores are going be …

The top food and beverage brands today are going the extra mile to acquire customers online. Because unlike traditional retail, you can’t rely on distribution for sales, so extra effort is needed and it’s worth it because the big growth is coming from ecommerce. In fact, ecommerce sales brought in …

At this time, everyone talks about the famous Big Data and it seems to be the common theme of all the marketers in seminars and specialized books. But in the food and beverage industry, what does it tell us or what does it do for us? It is very simple, …

Constant training in any organization, company or outside staff is essential to develop and increase the skills of employees. The only problem is that it is expensive to maintain the training. It requires unifying criteria and having staff in an area constantly generating additional costs to companies for this service. …

About half of online shoppers plan to purchase grocery items more often in the coming year and rate their overall satisfaction ordering food and grocery items online highest with Amazon, followed by Walmart and Supermarkets/Food Stores, revealed the 2018 U.S. Online Grocery Shopper Study prepared by The Retail Feedback Group …

We are at a time when the internet is changing consumer habits again, where the consumer is spending less time in supermarkets and is instead preferring to shop online, using same day delivery services, buying only what they know and trust. Companies like Walmart, Amazon and Instacart are taking advantage …

Nowadays, the line between brick and mortar shops and e-commerce platforms is blurrier than ever. Most shops have e-commerce websites as an alternative method of shopping, while e-platforms have significantly closed the gap in terms of delivery time and overall popularity. However, since we’re dealing with completely different methods of …

Technology and food are two things that have become more and more interlinked in the past few years. Grocery shopping, dining out and staying on track with your daily diet have all been made easier with the use of smart phones. Smart phones have changed the way we view food …