Technology

Nowadays, cellular phones and tablets have become the portable door to the world. The eyes of mankind are now, more than in any other time, glued to the screens of these devices, therefore, each of these screens represents an opportunity to create a brand strategy to a specific market. Now …

Apple’s IOS 11 operating system will be presented this Fall and will expand the range of features of the new 10.5-inch and 12.9-inch new iPad Pro, which were recently launched to the market. The iPad pro is equipped with a screen described by Apple as the most advanced in the …

It is more important than ever for companies to dive into the digital age and use the power of digital promotions to increase their sales and market share, but despite this many companies operating in the grocery industry are still falling behind and missing opportunities to connect with their loyal customers. A …

Technology allows for a fluid dialogue between the brands and the final consumer. This leads to generate new ideas and better processes before bringing a product to market. These 5 relevant points will help you: 1. Recreate The Brand Altogether When we want to make changes to our brand, from …

Microsoft is buying LinkedIn for $26.2 billion, the companies said on Monday, in the tech giant’s biggest acquisition yet. LinkedIn’s CEO Jeff Weiner will remain in his current role and report to Microsoft’s Nadella. Weiner and LinkedIn’s billionaire cofounder Reid Hoffman, who is the company’s controlling shareholder, stated they are both in favor of the acquisition. …

Now-a-days it is popular to see what’s “trending” during the week, that is, the 20 subjects that had greater relevance in social networks and of which the world talked about all the time. These trends are a great area of ​​opportunity to promote a brand or business, because if capitalizes …

Digital tribes are the latest in online audiences or communities. Created by social networks and based on a common goal, these new tribes digitally socialize between members, share information and even compete with each other for the best digital territories. These global tribes are a key factor in the successful …

Today everyone knows what an SMS message is, but few companies realize that this system can be used as a marketing tool. Below are some of the applications and strategies for SMS which can be used in your company: 5 Ways to Use SMS Marketing 1. Generate incoming calls 1.Suppose …

Now that Christmas is over, it is time to strike the appropriate balance between sales and productivity to update our retail stores and make the necessary improvements for next season. We must begin with initiatives for the New Year, focusing on attracting our customers all year. And as always, we …

Nowadays, manufacturers are more exposed than ever to the eye of the consumer. A brand can be compared with substitute products from its competition and brought into price battles — and all this at the speed of a click. It is therefore important to monitor your brand by keeping track …