We are at a time when the internet is changing consumer habits again, where the consumer is spending less time in supermarkets and is instead preferring to shop online, using same day delivery services, buying only what they know and trust. Companies like Walmart, Amazon and Instacart are taking advantage …

The time for using map books to get to a store or figure out how to go to a mall is in the past. Nowadays, everything is based on the address search guidelines of Global Positioning Systems (GPS) and applications on smartphones that use digital map platforms, such as Google …

Have you ever analyzed what experience your client or a potential buyer has when they visit your portal or interact with one of your social networks? If you have not already done so, we recommend that you do so immediately. In the same way as in the physical world, in …

Nowadays, the deep knowledge you have of your client in their buying habits or knowing what the reasons are for why they buy at your business can make the difference in taking your business sales or brand to the next level. If you are a point of sale, take advantage …

Have you been told that online directories, like YP.com (Yellow Pages) or Yelp are becoming outdated? The answer is no, on the contrary, they are gaining more strength than ever and have begun to grow exponentially offering not only their business information, but are now your virtual sellers and many …

New mobile devices have turned into the best tools of the sales force. They are so complete that they turn sellers in the streets, in a comprehensive solution that offers: Lower administrative costs: Raise reports. They record sales and returns from the point of sale without having someone in the …

Nowadays, cellular phones and tablets have become the portable door to the world. The eyes of mankind are now, more than in any other time, glued to the screens of these devices, therefore, each of these screens represents an opportunity to create a brand strategy to a specific market. Now …

Most of us know Amazon as an online store full of suppliers offering all kinds of products to end consumers. Now, the model that is generated between the food brands wishing to sell per box is to reach any corner of the country so that their store has more distant …

Now-a-days it is popular to see what’s “trending” during the week, that is, the 20 subjects that had greater relevance in social networks and of which the world talked about all the time. These trends are a great area of ​​opportunity to promote a brand or business, because if capitalizes …

Digital tribes are the latest in online audiences or communities. Created by social networks and based on a common goal, these new tribes digitally socialize between members, share information and even compete with each other for the best digital territories. These global tribes are a key factor in the successful …