Nowadays, supermarkets and stores should take advantage of the internet as a quick and cost-effective tool to align everyone within the commercial strategies of the company. It is advantageous to have everyone on the same page in a company. Now with the use of cellphones and a perfect communication strategy, …

Today, most products on the market have direct or indirect competition. This means companies have to be creative in the way they want to position a brand in order to have a broader presence in supermarkets, a competitive advantage, and above all, a recurring customer fan base that buys their …

At this time, everyone talks about the famous Big Data and it seems to be the common theme of all the marketers in seminars and specialized books. But in the food and beverage industry, what does it tell us or what does it do for us? It is very simple, …

Constant training in any organization, company or outside staff is essential to develop and increase the skills of employees. The only problem is that it is expensive to maintain the training. It requires unifying criteria and having staff in an area constantly generating additional costs to companies for this service. …

We are at a time when the internet is changing consumer habits again, where the consumer is spending less time in supermarkets and is instead preferring to shop online, using same day delivery services, buying only what they know and trust. Companies like Walmart, Amazon and Instacart are taking advantage …

Have you been told that online directories, like YP.com (Yellow Pages) or Yelp are becoming outdated? The answer is no, on the contrary, they are gaining more strength than ever and have begun to grow exponentially offering not only their business information, but are now your virtual sellers and many …

Nowadays, cellular phones and tablets have become the portable door to the world. The eyes of mankind are now, more than in any other time, glued to the screens of these devices, therefore, each of these screens represents an opportunity to create a brand strategy to a specific market. Now …

Most of us know Amazon as an online store full of suppliers offering all kinds of products to end consumers. Now, the model that is generated between the food brands wishing to sell per box is to reach any corner of the country so that their store has more distant …

Now-a-days it is popular to see what’s “trending” during the week, that is, the 20 subjects that had greater relevance in social networks and of which the world talked about all the time. These trends are a great area of ​​opportunity to promote a brand or business, because if capitalizes …

Digital tribes are the latest in online audiences or communities. Created by social networks and based on a common goal, these new tribes digitally socialize between members, share information and even compete with each other for the best digital territories. These global tribes are a key factor in the successful …