Today, most products on the market have direct or indirect competition. This means companies have to be creative in the way they want to position a brand in order to have a broader presence in supermarkets, a competitive advantage, and above all, a recurring customer fan base that buys their …

Social networks have been for many the oasis of marketing because they believe that everything is free and that campaigns or promotions are measured by number of likes, but this is a total myth. In fact, the management of social networks for the promotion of brands and businesses is somewhat …

At this time, everyone talks about the famous Big Data and it seems to be the common theme of all the marketers in seminars and specialized books. But in the food and beverage industry, what does it tell us or what does it do for us? It is very simple, …

Constant training in any organization, company or outside staff is essential to develop and increase the skills of employees. The only problem is that it is expensive to maintain the training. It requires unifying criteria and having staff in an area constantly generating additional costs to companies for this service. …

We are at a time when the internet is changing consumer habits again, where the consumer is spending less time in supermarkets and is instead preferring to shop online, using same day delivery services, buying only what they know and trust. Companies like Walmart, Amazon and Instacart are taking advantage …

The time for using map books to get to a store or figure out how to go to a mall is in the past. Nowadays, everything is based on the address search guidelines of Global Positioning Systems (GPS) and applications on smartphones that use digital map platforms, such as Google …

Have you ever analyzed what experience your client or a potential buyer has when they visit your portal or interact with one of your social networks? If you have not already done so, we recommend that you do so immediately. In the same way as in the physical world, in …

Nowadays, the deep knowledge you have of your client in their buying habits or knowing what the reasons are for why they buy at your business can make the difference in taking your business sales or brand to the next level. If you are a point of sale, take advantage …

Have you been told that online directories, like YP.com (Yellow Pages) or Yelp are becoming outdated? The answer is no, on the contrary, they are gaining more strength than ever and have begun to grow exponentially offering not only their business information, but are now your virtual sellers and many …

New mobile devices have turned into the best tools of the sales force. They are so complete that they turn sellers in the streets, in a comprehensive solution that offers: Lower administrative costs: Raise reports. They record sales and returns from the point of sale without having someone in the …