The pet food and accessories niche, particularly for dogs and cats, is one of the fastest-growing categories in-store and online.
In many cities where Millennials abound, we see more and more space in supermarket aisles with food, toys, and products for cats and dogs, which have become substitutes for children for this consumer group.
Platforms such as TikTok or Instagram have made hundreds of dogs and cats famous, with millions of followers worldwide, and it is there where these new “pet celebrities” market products through videos that end up going viral, creating needs where they did not exist before.
There are hundreds of examples, from dog sweaters, snow boots, interactive toys, beds, and of course, a wide variety of snacks and pet food where there are all ranges of food, from vegan to categorized by size and age.
One of the most profitable categories within Amazon is dog toys and treats. The latter has become the new gold mine for pet food factories, as their margins are more considerable than human food. Dog treats have fewer sanitary restrictions and have become a product of constant repurchase because they are seen as a basic necessity when having a dog as a pet.
In addition to food and accessories, some businesses provide other services, such as insurance companies that measure the risk of animals and offer cancer treatment policies. Or companies that sell tracking chips in case the pet gets lost, and they can locate it quickly.
Another example of the pet food niche’s growth is cat drinks, which are offered as a “wine” designed for these pets. Although it is nothing more than juice with vitamins, in the pet owner’s perception, he is buying a beverage that could give his cat a similar pleasure as he would get from buying a bottle of real wine.
In conclusion, always keeping our eyes open to these new trends opens opportunities with little or no competition, and where we can exploit these consumption peaks by taking advantage of the needs of new consumers.