Nowadays, cellular phones and tablets have become the portable door to the world. The eyes of mankind are now, more than in any other time, glued to the screens of these devices, therefore, each of these screens represents an opportunity to create a brand strategy to a specific market. Now …

Most of us know Amazon as an online store full of suppliers offering all kinds of products to end consumers. Now, the model that is generated between the food brands wishing to sell per box is to reach any corner of the country so that their store has more distant …

Now-a-days it is popular to see what’s “trending” during the week, that is, the 20 subjects that had greater relevance in social networks and of which the world talked about all the time. These trends are a great area of ​​opportunity to promote a brand or business, because if capitalizes …

Digital tribes are the latest in online audiences or communities. Created by social networks and based on a common goal, these new tribes digitally socialize between members, share information and even compete with each other for the best digital territories. These global tribes are a key factor in the successful …

Nowadays, manufacturers are more exposed than ever to the eye of the consumer. A brand can be compared with substitute products from its competition and brought into price battles — and all this at the speed of a click. It is therefore important to monitor your brand by keeping track …

Facebook, the most powerful social network on the Internet, allows us to disclose any product on the market in just minutes. Advertising on Facebook is very simple. Follow these 7 steps to promote your brand on Facebook 1. Make sure you have a Facebook business page: Many companies make the …

For everybody in the food and beverage industry, it is important to understand the importance of having a good database tailored for our industry. It is this kind of technology which makes us grow exponentially, without wasting time. If you are a distributor and have all the correct information about …

Information on the internet bombards viewers constantly. In fact, some companies, especially manufacturers and brands, have become extreme. Either they do nothing and expect the strength of their name to get them recognized, or they engage in a frenetic, unlimited series of online advertising campaigns. There is an expression, “less …

1. Presence in the Search Engines 97% of consumers search for local products and services online before any other reference. Yet despite how incredible this figure may sound, more than half of small and medium businesses do not have an Internet page. New trends in digital marketing obligate entrepreneurs to …

The term ‘millennial generation’ that we have heard so frequently refers to those young people born between 1982 and 2002. This generation has represented a major challenge for brands, especially for the ethnic food industry within the American market. In fact, their consumption patterns are totally different from those of …