Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.
Following a successful pilot, Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores.
Freeosk inspires shopper engagement and trial as the leading multisensory retail media platform that combines in-store sampling, merchandising and digital media.
The units transform ordinary in-store spaces into discovery destinations for new products and categories.
“Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value. Freeosk is honored to help facilitate seamless in-store retail media programs with Wakefern that provide clear ROI,” says Matt Eichorn, president, co-founder and CEO at Freeosk.
Historically, Freeosk campaigns generate an average sales lift of over 50%, with 70% of buyers being new to brand (NTB) and over 20% of the converted shoppers repeating purchases post-campaign.
“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, MS RD Director of Marketing and Wellness Strategy for Wakefern.
According to the 2022 Retail Media Research Report by Merkel, only 9% of US retail media networks (RMNs) offer in-store digital media for brand campaigns.
Considering a majority of sales happen in-store, this represents a vast opportunity for retailers to take a more comprehensive approach to retail media offerings with multisensory in-store activation.
To learn how Freeosk creates loyalty for both brands and retailers, visit www.freeoskinc.com.