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Mary Heslep CoppolaMary Heslep

Mary has spent her career developing brands as a design and marketing professional. As the creative lead at Ten Acre Marketing, Mary is focused on elevating fresh produce brands through strategic marketing, appealing to retail and foodservice buyers, and developing consumer relationships to grow overall consumption. As the vice president of marketing & communications for the United Fresh Produce Association, Mary lead the association’s marketing and communications strategies and developed resources that allow the fresh produce industry to advance their own brand marketing strategies through the signature event BrandStorm™ as well as quarterly trends research, webinars and more. Mary has an MFA in graphic design from Savannah College of Art and Design (SCAD) and a BFA in graphic design from the University of Massachusetts.

Fresh Produce Companies Celebrate National Hispanic Heritage Month

by Mary Heslep

National Hispanic Heritage Month, celebrated each year from mid-September to mid-October, is an opportunity for the fresh produce industry to … Read More

produce - summer - verano - frutas - verduras

Fresh Summer Trends to Increase Produce Consumption

by Mary Heslep

Summer months usher in fresh fruit and vegetable nostalgia for consumers, driving retail sales as seasonal produce becomes more accessible. … Read More

LinkedIn - connection - conexión

LinkedIn: Making the Connection for 20 Years

by Mary Heslep

Social media continues to be the topic du jour among food brands seeking strategic and measurable ways to grow their … Read More

collaborations - food - alimentos - colaboraciones

Uncommon Food Brands Collaborations and Why They Work

by Mary Heslep

Collaboration between food brands is not a new concept. From celebrity-endorsed Justin Beiber x Tim Horton’s “Timbiebs” limited edition donut … Read More

Inflation - consumer - inflación - consumidor

Inflation and its Impact on Consumer Spending in 2023

by Mary Heslep

Each year it has become increasingly harder to predict consumer spending behaviors as variables have been unprecedented and fleeting. Year-to-year … Read More

The Affordable Luxury of Fresh Produce

by Mary Heslep

With each passing produce industry conference in 2022, the term “pandemic” was used less and less to describe the current … Read More

fresh produce - Hispanic heritage - productos agrícolas - herencia hispana

Fresh Produce Companies Celebrate Hispanic Heritage Month

by Mary Heslep

National Hispanic Heritage Month, celebrated each year from mid-September to mid-October, is an opportunity for the fresh produce industry to … Read More

summer - verano - frutas

Summer Is the Time to Double Down, Not Check Out

by Mary Heslep

Summer is a time to slow down, reflect, recharge, and savor every sunny minute of the longer days, ticking away … Read More

B2B marketing - marketing B2B

Why B2B Marketing is Important

by Mary Heslep

Any fresh produce marketer will tell you fruits and vegetables are exciting food products to market. The long list of … Read More

Fruits and Vegetable Sales - venta-frutas-verduras

Staying Ahead of Consumption: Increasing Fruits and Vegetable Sales

by Mary Heslep

Increasing sales of fruits and vegetables is an ongoing mission of the fresh produce industry, retailers, restaurateurs, and, well, anyone … Read More

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