Understanding the Hispanic Community
Reaching out to the Hispanic community does not necessarily mean doing so in Spanish. Beyond language, understanding Hispanic culture is … Read More
Advice
Hispanics and the Beauty Industry
In the beauty industry their products attract all kinds of people. In the beauty department there is a variety of … Read More
8 Ways to Prepare Our Stores for Christmas
The holiday season is now upon us: Thanksgiving, Black Friday and Christmas have officially arrived in our stores at full … Read More
Millennials and Multi-Channel Communication
Today you can no longer satisfy all your customers’ needs by conducting meetings with them in person or by telephone, … Read More
The Emotional Power of Packaging
Define Your Product with Packaging All you have to do is visit an Hispanic supermarket and see what consumers buy. … Read More
Multicultural Consumers and Brand Loyalty
Multicultural consumers are the fastest growing segment in the United States. In addtion, they provide a longer brand loyalty. Multicultural … Read More
Hispanic Families: A Driving Force in Food Service
Hispanic families are visiting more and more restaurants, becoming a driving force in food service. In fact, the rapidly increasing … Read More
Hispanic Segmentation Offers Deeper Understanding Of The Hispanic Market
SAN DIEGO, Sept. 3, 2015 /PRNewswire/ — Nielsen, a leading global provider of information and insights into what consumers watch and … Read More
10 Life tips from the Dalai Lama to improve your life
What’s better than being able to start changing into an improved version of ourselves? That is to say, a 2.0 model ME. … Read More
5 Reasons to Get an ITIN
By Tom Ramsey The ITIN (Individual Tax Identification Number) is issued by the IRS (Internal Revenue Service) and given to people … Read More