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Advice

Customer Service

Customer Service: Making or Breaking Your Company

by Gus Calabro

Customer service has become one of the keys to the success for many companies. Once you make the buyer feel … Read More

10 Tips to motivate your employees

by Juan Ramón (Jay) García

Employees are the most valuable resource in our companies. Keeping in mind that the workplace is our second home, it … Read More

Hispanic Acculturation

Latina Consumers: How to Win Them Over

by Rosario Zavala

In this article a brief outline on Hispanic consumers is presented, followed by a description of the various types of … Read More

Getting the Message Across with a Good Database

by Alfonso Berthier

For everybody in the food and beverage industry, it is important to understand the importance of having a good database … Read More

racks

3 Tips for Placing Racks in Your Stores

by Alfonso García

Racks, or display tools, which in most cases are provided free by manufacturers, are very useful for boosting product sales. … Read More

4 Ways to Show and Tell Your Advertising Message

by Juan Tornoe

When launching an advertising campaign, we often just say what we hope potential customers will do or think or feel. … Read More

cultural-differences-americans-hispanics

Cultural Differences Between Americans And Hispanics (Latinos)

by Abasto

Although we know a lot about the United States thanks to popular American series and movies, traveling to the U.S. … Read More

generations-Hispanic Culturization

Marketing to Different Generations Among Hispanics

by Juan Tornoe

Differences exist among the various generations of Hispanics that currently live in the US. To effectively reach out to members … Read More

Thinking about Green Design for Your Business

by Faustino Sánchez

When we talk about green design, we are not referring to any special color code. Rather, the term refers to … Read More

hispanizacion

Hispanization: US Food Market is Wide Open

by Juan Tornoe

Everyone is aware of the tremendous growth of the US Hispanic population. For the sake of habit or nostalgia, Hispanics … Read More

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