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Advice

Gourmet-Delicatessen

Opening a shop or corner “Delicatessen-Gourmet”

by Julio Ibañez

There are many reasons why we could justify the creation of large assortments of Delicatessen-Gourmet products in our supermarkets, or … Read More

design-business-diseño-negocio

Design: How to professionalize projects in your business

by Faustino Sánchez

One of the main goals in which you must be focused on your business today is to be able to … Read More

Digital Coupon - Cupones Digital

Coupon Activity Study Reveals Changes in Shopper Preferences

by Abasto

PRNewswire/ — Analysis by Inmar, Inc. of 2016 coupon activity reveals an ongoing “promotional transposition” with paperless, digital coupons beginning … Read More

Price

Nobody Buys Based on Price Alone

by Ricardo Gaitán

Consumers pay for the benefits of the product and the subjective values incorporated into the brands. All consumers are certain … Read More

advertising

15 Key Benefits of Trade Advertising to Improve Sales

by Adcomm Group

A recent study by the award-winning business marketing agency Adcomm group, reveals fifteen key elements of trade advertising that will … Read More

Relationship product and package design

The Relationship Between Product and Package Design

by Faustino Sánchez

The contents of a package and the design have an undeniable relationship with the perception of the quality of the … Read More

como vender en Estados Unidos

How to Sell Your Product in the United States

by Abasto

With the accelerated growth that has been the Hispanic population in the United States, there are more increases in the … Read More

diseño mexicano

Integrating Mexican Culture into Your Packaging Design

by Faustino Sánchez

Mexican immigrants and their descendants now form an important part of the US population and have become one of the … Read More

older-hispanic-couple

6 Important Facts About Older Hispanics (50+)

by Eva Gonzalez

The general US population is becoming more and more diverse as it increases in size, and older Hispanics (ages 50+), … Read More

office - leader - cómo ser un buen líder

Trust and the 6 Aspects of Effective Leadership

by Juan Ramón (Jay) García

Leadership is based on managing relationships, and relationships are founded on trust. So without trust, there is no connection between … Read More

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