Kimberly Olivera

Bilingual Social Media Coordinator of Abasto Magazine. She is a recent graduate with a Bachelors of Science in Journalism, as well as a freelance writer and photographer.

Kroger is Unveiling New Technology to 200 Stores

technology, tecnología

Kroger rolls out “edgy” new innovation for their stores. The company plans on introducing high-tech shelf display technology at 200 stores by the end of this year. According to Business Insider, the new technology, called “Kroger Edge,” will eventually connect with customers’ smart phones and highlight products on their shopping …

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Lidl Pressures Competitors to Drop Prices

prices, precios

According to a new study released by the University of North Carolina at Chapel Hill (UNC), Lidl is driving competitors to drop prices of key products by 55% than what they usually charge in other markets where Lidl is not around. The study was led by marketing professor Katrijn Gielen …

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Fast Food Price Wars Heat Up 2018

fast food restaurants, descuento

The pricing war between fast food restaurants has begun. Following Mcdonald’s new dollar menu announcement in December, ranging from items at $1, $2, $3 and kid’s Happy Meals, other companies have started rolling out their own discount meals. Taco Bell announced that starting January 25th, they will offer $1 nacho …

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2018 Top Food Trends in the Grocery Industry

new trends, nuevas tendencias

The start of a new year brings change, new trends, new resolutions and new outcomes. For the food industry, this means new trends within the grocery shopping world. John Karolefski, veteran supermarket analyst and purveyor of, predicts that 2018 will be filled with more mobile payments at checkout and …

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