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Ricardo Gaitán

Publicist. Master in Marketing and Sales Management, Business School of the University of San Pablo, Madrid, Spain. More than 25 years of experience as a creative in important multinational agencies such as: JWT, Leo Burnett, Ted Bates, Young & Rubicam and Hoguín & Asociados. Brand analyst and multi-media columnist.
publicidad

From Creative Advertising to Algorithmic Advertising

by Ricardo Gaitán

During much of the 20th century, advertising focused on persuading the consumer through creative ideas and innovative messaging. Representative figures … Read More

global trade tariffs - aranceles globales

Global Trade Tariffs Reshape Economic Order After 2025

by Ricardo Gaitán

How can anyone forget 2025? The year left a deep mark on the global economy. Global trade tariffs imposed during … Read More

Global trade - comercio global

2026: An Exceptional Year for Global Trade

by Ricardo Gaitán

2026 is set to be an exceptional year for global trade, driven by the convergence of two major events capturing … Read More

U.S. tariffs 2025 - aranceles en 2025

U.S. Tariffs 2025 Reshape Global Trade and Drive Inflation

by Ricardo Gaitán

The U.S. tariffs 2025 imposed by President Donald Trump on April 2, known as “Liberation Day,” raised trade barriers and … Read More

Hispanic women - mujeres hispanas

How Hispanic Women Have a Big Impact on the U.S. Economy

by Ricardo Gaitán

Luz Amparo Ricardo Gómez contributed to the research for this article.Hispanic Heritage Month, celebrated in the United States, recognizes the … Read More

trade war-Trump-guerra comercial

Donald Trump’s Absurd “Trade War”

by Ricardo Gaitán

Donald Trump’s second arrival to the presidency of the United States and his constant belligerent rhetoric, relying on the extraordinary … Read More

women

Women in the Construction of Democracy

by Ricardo Gaitán

On January 20, 2025, Mr. Donald Trump, upon assuming his second term as President of the United States, issued a … Read More

Tags democracy, women
retail trade

How the Incoming Government Will Affect Retail Trade

by Ricardo Gaitán

The appointment of the world’s richest man, Elon Musk, as director of the new Department of Government Efficiency (DOGE), hand-in-hand … Read More

Tags goverment, retail, retail trade
Year-End Shopping Season

Year-End Shopping Season Online or In-Store?

by Ricardo Gaitán

The Christmas and New Year season is a time when Hispanics, living in the United States and other parts of … Read More

Industrial Revolution

Artificial Intelligence and the “Fourth Industrial Revolution”

by Ricardo Gaitán

The changes the world is experiencing due to the advancement of intelligent technologies have placed us in the “Fourth Industrial … Read More

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