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Ricardo Gaitán

Publicist. Master in Marketing and Sales Management, Business School of the University of San Pablo, Madrid, Spain. More than 25 years of experience as a creative in important multinational agencies such as: JWT, Leo Burnett, Ted Bates, Young & Rubicam and Hoguín & Asociados. Brand analyst and multi-media columnist.
China - label

Repurposing the “Made in China” Label

by Ricardo Gaitán

At the beginning of the 21st …

technology - brands - tecnología - marcas

Technology Brands, Generators of Wealth

by Ricardo Gaitán

The technology business has become the …

redes sociales - social media

How Social Media is Influencing the Future of eCommerce

by Ricardo Gaitán

The two years we have been …

brands - marcas

Winning Technology Brands in Times of Covid

by Ricardo Gaitán

In the two years since the …

pandemic - evaluar-pandemia

Time to Evaluate the Onset of Another Pandemic

by Ricardo Gaitán

According to health authorities, Omicron, the …

Digital Gap

The digital gap uncovered by the pandemic

by Ricardo Gaitán

The pandemic surprised the world by …

Hispanic

Hispanics Are Essential in Every Sense of the Word

by Ricardo Gaitán

The past few years have been …

masks - las-mascarillas

Face masks: are they going or staying?

by Ricardo Gaitán

The question the world is asking …

brands - pandemic

The Role of Brands in the Middle of the Pandemic

by Ricardo Gaitán

The Covid-19 pandemic has been the …

Holiday Shopping Season - temporada de compras navideñas

Covid-19 and Online Sales During the Holiday Shopping Season

by Ricardo Gaitán

The mandatory confinement that took place …

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