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Ricardo Gaitán

Publicist. Master in Marketing and Sales Management, Business School of the University of San Pablo, Madrid, Spain. More than 25 years of experience as a creative in important multinational agencies such as: JWT, Leo Burnett, Ted Bates, Young & Rubicam and Hoguín & Asociados. Brand analyst and multi-media columnist.
trade war-Trump-guerra comercial

Donald Trump’s Absurd “Trade War”

by Ricardo Gaitán

Donald Trump’s second arrival to the presidency of the United States and his constant belligerent rhetoric, relying on the extraordinary … Read More

women

Women in the Construction of Democracy

by Ricardo Gaitán

On January 20, 2025, Mr. Donald Trump, upon assuming his second term as President of the United States, issued a … Read More

Tags democracy, women
retail trade

How the Incoming Government Will Affect Retail Trade

by Ricardo Gaitán

The appointment of the world’s richest man, Elon Musk, as director of the new Department of Government Efficiency (DOGE), hand-in-hand … Read More

Tags goverment, retail, retail trade
Year-End Shopping Season

Year-End Shopping Season Online or In-Store?

by Ricardo Gaitán

The Christmas and New Year season is a time when Hispanics, living in the United States and other parts of … Read More

Industrial Revolution

Artificial Intelligence and the “Fourth Industrial Revolution”

by Ricardo Gaitán

The changes the world is experiencing due to the advancement of intelligent technologies have placed us in the “Fourth Industrial … Read More

Bitten Apple

A “Bitten Apple” Humanized Technology

by Ricardo Gaitán

The evolution of the Apple brand is as fascinating and innovative as the products it markets. The first image was … Read More

Reliable Artificial Intelligence-Iinteligencia Artificial Fiable

Law for Reliable Artificial Intelligence

by Ricardo Gaitán

The world is in a stage of digital transformation where artificial intelligence (AI) challenges the notion of what it means … Read More

e-commerce

Apps Drive Global E-Commerce

by Ricardo Gaitán

The beginning of the 2020s, marked by the COVID-19 pandemic, was also characterized, among other things, by the surge of … Read More

barcode-código de barras

The Barcode Celebrates 50 Years of Successful Reading

by Ricardo Gaitán

On June 26, 1974, at 8:01 a.m., an Ohio drive-thru sold the first mass consumer product with the successful reading … Read More

Papa Noel-Santa Claus

Santa Claus: Coca-Cola’s powerful icon

by Ricardo Gaitán

Coca-Cola has an advertising tradition using the figure of Santa Claus. Their ads show a Santa Claus who fulfills children’s … Read More

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