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Ricardo Gaitán

Publicist. Master in Marketing and Sales Management, Business School of the University of San Pablo, Madrid, Spain. More than 25 years of experience as a creative in important multinational agencies such as: JWT, Leo Burnett, Ted Bates, Young & Rubicam and Hoguín & Asociados. Brand analyst and multi-media columnist.

Latino Immigrants Contribute to the “American Dream”

by Ricardo Gaitán

The Big Apple hosted the meeting of

Pepsi

Pepsi: A Worthy Competitor

by Ricardo Gaitán

When discussing Pepsi’s 125-year history, it is

China - label

Repurposing the “Made in China” Label

by Ricardo Gaitán

At the beginning of the 21st century,

technology - brands - tecnología - marcas

Technology Brands, Generators of Wealth

by Ricardo Gaitán

The technology business has become the most

redes sociales - social media

How Social Media is Influencing the Future of eCommerce

by Ricardo Gaitán

The two years we have been in

brands - marcas

Winning Technology Brands in Times of Covid

by Ricardo Gaitán

In the two years since the pandemic,

pandemic - evaluar-pandemia

Time to Evaluate the Onset of Another Pandemic

by Ricardo Gaitán

According to health authorities, Omicron, the latest

Digital Gap

The digital gap uncovered by the pandemic

by Ricardo Gaitán

The pandemic surprised the world by imposing

Hispanic

Hispanics Are Essential in Every Sense of the Word

by Ricardo Gaitán

The past few years have been difficult

masks - las-mascarillas

Face masks: are they going or staying?

by Ricardo Gaitán

The question the world is asking today,

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