Color: A Strategic Weapon in the Battle of Brands
What is the importance of color? Many times, we’ve asked ourselves, why is Johnny Walker’s outline black? Why is a … Read More
Ricardo Gaitán
Nobody Buys Based on Price Alone
Consumers pay for the benefits of the product and the subjective values incorporated into the brands. All consumers are certain … Read More
Helpful hints: “Made in”, “Country of origin” or Brand…
“Made in”, “Country of origin” or “Geographical identification”, are names that indicate, directly or indirectly to a product (brand) or … Read More