Alsea Grows in America & Europe: The Success of a Franchise Operator
Alsea, a Mexican company, specializing in the operation of the segments of fast food, family restaurant, fast-casual and coffee shops, … Read More
Ricardo Gaitán
Technology Brands Affect Consumer Behavior
How does technology affect consumer behavior? According to the research of “BrandZ Top 100 Most Valuable Global Brands 2019”, Amazon … Read More
Brand Positioning Loses Relevancy In The West: Jack Trout
In the summer of 1969 a series of articles on the subject of brand positioning, written by Jack Trout and … Read More
The Influence of Hispanic Heritage Month in the US
The United States celebrates Hispanic Heritage Month from September 15 through October 15. A month in which the contribution of … Read More
200 Years of Johnnie Walker: Hidden Brand Data
The history of the brand begins in 1819 with a young man who gave the whiskey its name: Johnnie Walker. … Read More
The “Made in China” Tag Leading the Market
The image of China as a producer of consumer goods and products of poor quality has been changing in recent … Read More
The Slogan, A Powerful Audio Telegram
In the world that live in, everyday more people are subjected to a bombardment of advertising messages through mass media … Read More
Is Black Friday Celebrated Outside of the U.S.?
The phrase Black Friday is associated with a disastrous Friday for the world’s stock markets. However, the term began to … Read More
Color: A Strategic Weapon in the Battle of Brands
What is the importance of color? Many times, we’ve asked ourselves, why is Johnny Walker’s outline black? Why is a … Read More
Nobody Buys Based on Price Alone
Consumers pay for the benefits of the product and the subjective values incorporated into the brands. All consumers are certain … Read More