Ricardo Gaitán

Covid-19 and Online Sales During the Holiday Shopping Season

The mandatory confinement that took place during the first nine months of the year, and now, the social distancing that … Read More

Spanish is the official language of 21 countries, 18 of them in the American Continent, one in Europe (Spain) and … Read More

The coronavirus pandemic has placed health systems in a critical situation and exposed the social inequalities that exist in the … Read More

The exponential growth of the coronavirus pandemic (COVID-19) has generated a powerful shock on the world scene, a situation that … Read More

Alsea, a Mexican company, specializing in the operation of the segments of fast food, family restaurant, fast-casual and coffee shops, … Read More

How does technology affect consumer behavior? According to the research of “BrandZ Top 100 Most Valuable Global Brands 2019”, Amazon … Read More

In the summer of 1969 a series of articles on the subject of brand positioning, written by Jack Trout and … Read More

The United States celebrates Hispanic Heritage Month from September 15 through October 15. A month in which the contribution of … Read More

The history of the brand begins in 1819 with a young man who gave the whiskey its name: Johnnie Walker. … Read More

The image of China as a producer of consumer goods and products of poor quality has been changing in recent … Read More