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Ricardo Gaitán

Publicist. Master in Marketing and Sales Management, Business School of the University of San Pablo, Madrid, Spain. More than 25 years of experience as a creative in important multinational agencies such as: JWT, Leo Burnett, Ted Bates, Young & Rubicam and Hoguín & Asociados. Brand analyst and multi-media columnist.
brands - marcas

Winning Technology Brands in Times of Covid

by Ricardo Gaitán

In the two years since the pandemic, the economy has experienced a monumental slump, and this March 2022 begins its … Read More

pandemic - evaluar-pandemia

Time to Evaluate the Onset of Another Pandemic

by Ricardo Gaitán

According to health authorities, Omicron, the latest SARS-CoV-2 variant detected last November in South Africa, is the most mutated to … Read More

Digital Gap

The digital gap uncovered by the pandemic

by Ricardo Gaitán

The pandemic surprised the world by imposing a new reality on people’s behavior, consumption patterns, the labor market, and the … Read More

Hispanic

Hispanics Are Essential in Every Sense of the Word

by Ricardo Gaitán

The past few years have been difficult for immigrant communities in the United States, especially during the four years of … Read More

masks - las-mascarillas

Face masks: are they going or staying?

by Ricardo Gaitán

The question the world is asking today, especially in Western countries, is: how much longer will it be necessary to … Read More

brands - pandemic

The Role of Brands in the Middle of the Pandemic

by Ricardo Gaitán

The Covid-19 pandemic has been the biggest driver of technology brands that today stand out in the ranking of the … Read More

Holiday Shopping Season - temporada de compras navideñas

Covid-19 and Online Sales During the Holiday Shopping Season

by Ricardo Gaitán

The mandatory confinement that took place during the first nine months of the year, and now, the social distancing that … Read More

Spanish language

Global prominence of the Spanish language

by Ricardo Gaitán

Spanish is the official language of 21 countries, 18 of them in the American Continent, one in Europe (Spain) and … Read More

uso de la tecnología

Covid-19 Transforms the Use of Technology

by Ricardo Gaitán

The coronavirus pandemic has placed health systems in a critical situation and exposed the social inequalities that exist in the … Read More

consumption - consumo

Consumption Behavior in Times of Coronavirus

by Ricardo Gaitán

The exponential growth of the coronavirus pandemic (COVID-19) has generated a powerful shock on the world scene, a situation that … Read More

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