Brand Positioning Loses Relevancy In The West: Jack Trout
In the summer of 1969 a series of articles on the subject of brand positioning, written by Jack Trout and … Read More
In the summer of 1969 a series of articles on the subject of brand positioning, written by Jack Trout and … Read More
The United States celebrates Hispanic Heritage Month from September 15 through October 15. A month in which the contribution of … Read More
The history of the brand begins in 1819 with a young man who gave the whiskey its name: Johnnie Walker. … Read More
The image of China as a producer of consumer goods and products of poor quality has been changing in recent … Read More
In the world that live in, everyday more people are subjected to a bombardment of advertising messages through mass media … Read More
The phrase Black Friday is associated with a disastrous Friday for the world’s stock markets. However, the term began to … Read More
What is the importance of color? Many times, we’ve asked ourselves, why is Johnny Walker’s outline black? Why is a … Read More
Consumers pay for the benefits of the product and the subjective values incorporated into the brands. All consumers are certain … Read More
“Made in”, “Country of origin” or “Geographical identification”, are names that indicate, directly or indirectly to a product (brand) or … Read More