Skip to content
AdvertiseGet Daily News
  • About Us
    • Abasto
    • Contributors
    • Mission
  • Printed Magazine
    • Current Issue
    • Previous Issues Abasto Magazine
  • Advertise in Abasto
  • Contact Us
  • Privacy Policy
  • English
    • Español
Abasto
Abasto
  • Home
  • News
  • Advice
  • Health
  • Recipes
  • Technology
  • Food Industry
    • Business Showcase
    • Agricultural Industry
    • Dairy Industry
    • Product Showcase
    • Professional Milestones
    • Industry Leaders
    • Latinas in The Industry
    • Trade Shows
    • Press Releases
  • Videos

Ricardo Gaitán

Publicist. Master in Marketing and Sales Management, Business School of the University of San Pablo, Madrid, Spain. More than 25 years of experience as a creative in important multinational agencies such as: JWT, Leo Burnett, Ted Bates, Young & Rubicam and Hoguín & Asociados. Brand analyst and multi-media columnist.
Bitten Apple

A “Bitten Apple” Humanized Technology

by Ricardo Gaitán

The evolution of the Apple brand is as fascinating and innovative as the products it markets. The first image was … Read More

Reliable Artificial Intelligence-Iinteligencia Artificial Fiable

Law for Reliable Artificial Intelligence

by Ricardo Gaitán

The world is in a stage of digital transformation where artificial intelligence (AI) challenges the notion of what it means … Read More

e-commerce

Apps Drive Global E-Commerce

by Ricardo Gaitán

The beginning of the 2020s, marked by the COVID-19 pandemic, was also characterized, among other things, by the surge of … Read More

barcode-código de barras

The Barcode Celebrates 50 Years of Successful Reading

by Ricardo Gaitán

On June 26, 1974, at 8:01 a.m., an Ohio drive-thru sold the first mass consumer product with the successful reading … Read More

Papa Noel-Santa Claus

Santa Claus: Coca-Cola’s powerful icon

by Ricardo Gaitán

Coca-Cola has an advertising tradition using the figure of Santa Claus. Their ads show a Santa Claus who fulfills children’s … Read More

Latino Immigrants Contribute to the “American Dream”

by Ricardo Gaitán

The Big Apple hosted the meeting of the National Association of Latino Elected and Appointed Officials (NALEO), which took place … Read More

Pepsi

Pepsi: A Worthy Competitor

by Ricardo Gaitán

When discussing Pepsi’s 125-year history, it is important to acknowledge its role as a significant competitor to Coca-Cola. In fact, … Read More

China - label

Repurposing the “Made in China” Label

by Ricardo Gaitán

At the beginning of the 21st century, ten countries appeared in different studies as the most economically powerful, with the … Read More

technology - brands - tecnología - marcas

Technology Brands, Generators of Wealth

by Ricardo Gaitán

The technology business has become the most lucrative in the world, dominated by brands in the communications, information, and technology … Read More

redes sociales - social media

How Social Media is Influencing the Future of eCommerce

by Ricardo Gaitán

The two years we have been in crisis due to the pandemic has forced people to change their personal and … Read More

Older posts
Newer posts
← Previous Page1 Page2 Page3 … Page5 Next →

Get daily news!

Subscribe

Company Showcase

Connect with Abasto

LATEST EDITION

© Copyright 2026, Hispanic Marketing Consultants, LLC dba Abasto. All Rights Reserved.