Apps Drive Global E-Commerce

The beginning of the 2020s, marked by the COVID-19 pandemic, was also characterized, among other things, by the surge of e-commerce globally, where apps opened up “cyberspace” for the convergence of buyers and sellers.

It is expected that in 2024, there will be more opportunities for commerce, as any company, no matter how small, can create a branded store on apps like TikTok, WhatsApp, Facebook, Messenger, and Amazon, among many others.

This way, they can either generate their website on a specific domain and their sales site or do all this to have a multi-channel approach.

According to a Shopify survey, a quarter of consumers worldwide want brands to integrate technology into the buying and selling experience. But the trend doesn’t stop there.
Sixty percent of respondents expect artificial intelligence (AI) to personalize these experiences to make them more flexible and engaging.

Cyclical attitudes

Currently, users are more accustomed to engaging with their preferred brands online, but as we know, their attitudes are cyclical, so merchants must adapt to the flows and reflexes of these trends.

Increasingly, brand owners are forced to seek new ways to manage their products through sales channels.

The computer system that defines the product’s functionality must be fully integrated to provide greater customer insight and reduce response times.

During the purchasing process, even when the digital customer carries it out in a physical channel, they seek the previous and subsequent process to be electronic.

It is important to clarify that the competition among the apps themselves is very strong, and the search to find digital customers is becoming increasingly relevant.
142 billion app downloads worldwide.

Annual e-commerce spending by Millennials and Generation Z

  • 2024: $143,000 million
  • 2025: $2,500 million

How do social networks influence e-commerce?

Social networks are other beneficial tools that have the ability to attract customers by designing a marketing strategy. They also contribute to brand awareness and drive sales through the network.

Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2012) are influencing e-commerce, with purchases exceeding $143,000 million.
By 2025, their annual spending is expected to reach $2,500 million.

According to a recent report by Sensor-Tower, app downloads worldwide reached 142 billion in the last year.

TikTok, Instagram, Facebook, WhatsApp, and Telegram topped the list, while Messenger, Spotify, Amazon, Zoom, X (Twitter), and YouTube completed the Top 10.

On the other hand, CaixaBank, Nubank, and BBVA are the most used apps for online payment. Thus, the impact of apps on e-commerce will not cease, and it will continue to gain greater relevance in the years to come.