Tag Archives: marketing

In July of 2019, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature is the first to legalize selling the drug. Marijuana remains illegal at the federal level, for now. But that hasn’t stopped blue-chip consumer packaged goods (CPG) companies from exploring cannabis-based …

In the summer of 1969 a series of articles on the subject of brand positioning, written by Jack Trout and Al Ries – undoubtedly the best-known marketing strategists in the world – was published in the American magazine Advertising Age, in a column entitled: «The advent of the era of …

Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Darian Pickett as Chief Executive Officer, effective immediately. Pickett, a 28-year veteran with Acosta and most recently the Company’s Chief Client Officer, succeeds Alejandro Rodríguez Bas, who will leave Acosta to pursue …

This is the second part of two articles about the elements that constitute the physical characteristics of the product: Container, Packaging, Label and Wrap, and its importance in a sales strategy. The attributes of the product are not limited to its functional characteristics or its benefits. Both container and packaging …

Social networks have been for many the oasis of marketing because they believe that everything is free and that campaigns or promotions are measured by number of likes, but this is a total myth. In fact, the management of social networks for the promotion of brands and businesses is somewhat …

The product is the set of tangible and intangible attributes under a physical form that the consumer acquires to satisfy a specific need. In this first part of a series of two articles we focus on the importance of the physical attributes: Container, Package, Label and Wrap. The second aspect …

At this time, everyone talks about the famous Big Data and it seems to be the common theme of all the marketers in seminars and specialized books. But in the food and beverage industry, what does it tell us or what does it do for us? It is very simple, …

Mary Coppola The United Fresh Produce Association has promoted Mary Coppola to Vice President, Marketing & Communications. Coppola joined the association in the fall of 2014, spearheading the organization’s marketing and communications efforts. “When Mary joined our team, we asked her to take on two major tasks,” said United Fresh …

Chris Buzzi Trion Industries expands its industry presence with the appointment of Chris Buzzi, as its newest Sales Manager.  Chris fields an impressive 16-year experience in retail fixtures and marketing. Specializing in project development and ROI analysis, with an extensive knowledge of supermarket and department store merchandising, Chris’s hands on …

In a recently completed agreement, HCA Marketing Group of Detroit, MI has acquired BevBiz Marketing of Avon, CT. The deal solidifies a long-time strategic partnership between creative services firm HCA Mindbox and trade communications specialists BevBiz Marketing. The combined companies will offer strategic and creative marketing services to clients in …