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Acosta Appoints Darian Pickett as New CEO

Darian Pickett CEO Acosta

Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Darian Pickett as Chief Executive Officer, effective immediately. Pickett, a 28-year veteran with Acosta and most recently the Company’s Chief Client Officer, succeeds Alejandro Rodríguez Bas, who will leave Acosta to pursue …

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Characteristics of a Product in the Sales Strategy

characteristics - características

This is the second part of two articles about the elements that constitute the physical characteristics of the product: Container, Packaging, Label and Wrap, and its importance in a sales strategy. The attributes of the product are not limited to its functional characteristics or its benefits. Both container and packaging …

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Strategies to Succeed With Your Product

producto - product

The product is the set of tangible and intangible attributes under a physical form that the consumer acquires to satisfy a specific need. In this first part of a series of two articles we focus on the importance of the physical attributes: Container, Package, Label and Wrap. The second aspect …

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Trion Industries Appoints New Sales Manager

Trion - The Art of Merchandising

Chris Buzzi Trion Industries expands its industry presence with the appointment of Chris Buzzi, as its newest Sales Manager.  Chris fields an impressive 16-year experience in retail fixtures and marketing. Specializing in project development and ROI analysis, with an extensive knowledge of supermarket and department store merchandising, Chris’s hands on …

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HCA Marketing Group Acquires Bevbiz Marketing

HCA Marketing Group Acquires Bevbiz Marketing

In a recently completed agreement, HCA Marketing Group of Detroit, MI has acquired BevBiz Marketing of Avon, CT. The deal solidifies a long-time strategic partnership between creative services firm HCA Mindbox and trade communications specialists BevBiz Marketing. The combined companies will offer strategic and creative marketing services to clients in …

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