Home / Tag Archives: marketing

Tag Archives: marketing

Trion Industries Appoints New Sales Manager

Trion - The Art of Merchandising

Chris Buzzi Trion Industries expands its industry presence with the appointment of Chris Buzzi, as its newest Sales Manager.  Chris fields an impressive 16-year experience in retail fixtures and marketing. Specializing in project development and ROI analysis, with an extensive knowledge of supermarket and department store merchandising, Chris’s hands on …

Read More »

What Does the Future Hold for Hispanic Grocery Stores?

tiendas hispanas-abarrotes - hispanic grocery stores

2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with an acquisition of Fiesta Mart, Winn-Dixie’s Fresco Y Más concept grew in Florida, and Albertson’s El Rancho Supermercado officially entered the Houston market. Acquisitions and consolidations have been accelerating at a break …

Read More »

HCA Marketing Group Acquires Bevbiz Marketing

HCA Marketing Group Acquires Bevbiz Marketing

In a recently completed agreement, HCA Marketing Group of Detroit, MI has acquired BevBiz Marketing of Avon, CT. The deal solidifies a long-time strategic partnership between creative services firm HCA Mindbox and trade communications specialists BevBiz Marketing. The combined companies will offer strategic and creative marketing services to clients in …

Read More »

The Values of a Brand Stay Lodged in The Mind

valores-marca-branding, values

Products don’t exist in empty spaces, they are bought because consumers find something in them that they value and relate to. The presentation of the packaging, the use of the logo, typography and color, are visual expressions that must be consistent with the benefits and values of the brand. According …

Read More »

Spanish, A Not-So-Secret Tool to Sell to Hispanics

español-hispanos, spanish

As the percentage of Spanish-speaking Hispanics begins to decline and immigration is reduced, the question arises among market researchers: “Do I still need a sample of the market that dominates Spanish as part of my US sample frames?” Well, as investigators, we can’t answer the question without first investigating the …

Read More »
X