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marketing

Marketing Insights

How Marketing Insights Drive Success

by Juan Ramón (Jay) García

In the realm of marketing, understanding trends and adapting to market changes is crucial for success. And for that, marketing … Read More

Tags marketing
multicultural futuro - future

We’ve Glimpsed the Future, and It is Multicultural

by Mario X. Carrasco

As America steadily marches toward a majority-minority population, it is no longer enough to simply target a specific culture, you … Read More

Tags marketing
cannabis cpg

Consumer Packaged Goods Brands See Cannabis Opportunity

by Mario X. Carrasco

In July of 2019, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature … Read More

Tags marketing
brand positioning Jack Trout

Brand Positioning Loses Relevancy In The West: Jack Trout

by Ricardo Gaitán

In the summer of 1969 a series of articles on the subject of brand positioning, written by Jack Trout and … Read More

Tags marketing
Darian Pickett CEO Acosta

Acosta Appoints Darian Pickett as New CEO

by Abasto

Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Darian Pickett … Read More

Tags marketing
Women's World Cup

2019 Women’s World Cup, a Marketing Opportunity For Hispanic Food Products

by Mario X. Carrasco

With the goal of reaching a viewership of one billion, the 2019 FIFA Women’s World Cup in France holds represents … Read More

Tags marketing
Trion - The Art of Merchandising

Trion Industries Appoints New Sales Manager

by Abasto

Trion Industries expands its industry presence with the appointment of Chris Buzzi, as its newest Sales Manager.  Chris fields an … Read More

Tags marketing, sales, Trion Industries
HCA Marketing Group Acquires Bevbiz Marketing

HCA Marketing Group Acquires Bevbiz Marketing

by Abasto

In a recently completed agreement, HCA Marketing Group of Detroit, MI has acquired BevBiz Marketing of Avon, CT. The deal … Read More

Tags marketing

Hispanics: 8 Variable Traits Among Latinos In The U.S.

by Juan Tornoe

Are you looking to learn about, Hispanic traits (Mexican traits) and Latino traits? Consider Alejandro and Fernando! Different Hispanic traits: … Read More

Tags hispanics, marketing
Acosta Sales Marketing

Acosta Sales & Marketing to Sponsor Latino Food Show

by Abasto

Newark, New Jersey—Acosta Sales & Marketing, the largest Sales Agent in North America, has joined as a corporate sponsor of … Read More

Tags acosta, marketing, sales

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