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Tag Archives: marketing

Acosta Appoints Darian Pickett as New CEO

Darian Pickett CEO Acosta

Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Darian Pickett as Chief Executive Officer, effective immediately. Pickett, a 28-year veteran with Acosta and most recently the Company’s Chief Client Officer, succeeds Alejandro Rodríguez Bas, who will leave Acosta to pursue …

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Characteristics of a Product in the Sales Strategy

characteristics - características

This is the second part of two articles about the elements that constitute the physical characteristics of the product: Container, Packaging, Label and Wrap, and its importance in a sales strategy. The attributes of the product are not limited to its functional characteristics or its benefits. Both container and packaging …

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Strategies to Succeed With Your Product

producto - product

The product is the set of tangible and intangible attributes under a physical form that the consumer acquires to satisfy a specific need. In this first part of a series of two articles we focus on the importance of the physical attributes: Container, Package, Label and Wrap. The second aspect …

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Trion Industries Appoints New Sales Manager

Trion - The Art of Merchandising

Chris Buzzi Trion Industries expands its industry presence with the appointment of Chris Buzzi, as its newest Sales Manager.  Chris fields an impressive 16-year experience in retail fixtures and marketing. Specializing in project development and ROI analysis, with an extensive knowledge of supermarket and department store merchandising, Chris’s hands on …

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HCA Marketing Group Acquires Bevbiz Marketing

HCA Marketing Group Acquires Bevbiz Marketing

In a recently completed agreement, HCA Marketing Group of Detroit, MI has acquired BevBiz Marketing of Avon, CT. The deal solidifies a long-time strategic partnership between creative services firm HCA Mindbox and trade communications specialists BevBiz Marketing. The combined companies will offer strategic and creative marketing services to clients in …

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Hispanics: 8 Variable Traits Among US Latinos

Consider Alejandro and Fernando:Alejandro Ramírez is 19 years old. He is Mexican-American and bilingual, although he is much more proficient in English. He is 2nd generation Mexican and was born in the US from immigrant parents. Alejandro currently lives with his parents in Petaluma, CA, who come from lower-middle class …

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