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Former Leader of Grupo LALA México Named New CEO of Acosta

Alejandro Rodríguez Bas CEO Acosta

Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Alejandro Rodríguez Bas as President and Chief Executive Officer, effective immediately. With deep experience at both consumer packaged goods companies and retailers, Rodriguez Bas brings a unique blend of strong strategic and …

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Hispanic Shoppers are Leading in Purchasing Power

Hispanic shoppers, consumidores hispanos

Hispanic shoppers are found to be more profitable than total U.S. shoppers and shop more frequently across all grocery trip types. According to the 6th Edition of The Why? Behind The Buy™ U.S. Hispanic Shopper Study, an annual report released by Acosta, a leading full-service sales and marketing agency in …

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