Is This The End of Market Research?
Standing in line at the grocery store to get some essentials, the existential crisis we have all been going through … Read More
Mario X. Carrasco
The State of the Economy in 2020: Consumers Cautiously Optimistic
U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, … Read More
We’ve Glimpsed the Future, and It is Multicultural
As America steadily marches toward a majority-minority population, it is no longer enough to simply target a specific culture, you … Read More
Consumer Packaged Goods Brands See Cannabis Opportunity
In July of 2019, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature … Read More
Hispanic Biculturalism Reinvents Seafood Industry: Mariscos
Did you know biculturalism is influencing the Seafood industry in the United States? Have you heard about Mariscos? As Latino … Read More
2019 Women’s World Cup, a Marketing Opportunity For Hispanic Food Products
With the goal of reaching a viewership of one billion, the 2019 FIFA Women’s World Cup in France holds represents … Read More
The Rise of Hispanic Products in the U.S. Market
For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly … Read More
How Tariffs Will Affect Hispanic Grocery Stores in 2019
The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet … Read More
Thinknow: Top Multicultural Marketing Trends In 2018
ThinkNow, a technology driven cultural insights agency, releases its ThinkNow Snapshot: 2018 Total Market Markers + Milestones, identifying the top … Read More
What Does the Future Hold for Hispanic Grocery Stores?
2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with the acquisition … Read More