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Mario CarrascoMario X. Carrasco

Mario X. Carrasco is Co-Founder and Principal of ThinkNow, an award-winning, technology driven cultural insights agency based in Burbank, CA. Carrasco is a regular contributor to trusted publications such as Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost. He is the SBA 2017 Young Entrepreneur of the Year Award recipient, an SBA Emerging Leader Recipient, Stanford Latino Entrepreneur Institute Graduate, and USC Marshall School of Business Graduate. To learn more go to www.thinknowresearch.com
market research - investigación de mercado

Is This The End of Market Research?

by Mario X. Carrasco

Standing in line at the grocery store to get some essentials, the existential crisis we have all been going through … Read More

estado de la economía - the economy

The State of the Economy in 2020: Consumers Cautiously Optimistic

by Mario X. Carrasco

U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, … Read More

multicultural futuro - future

We’ve Glimpsed the Future, and It is Multicultural

by Mario X. Carrasco

As America steadily marches toward a majority-minority population, it is no longer enough to simply target a specific culture, you … Read More

Tags marketing
cannabis cpg

Consumer Packaged Goods Brands See Cannabis Opportunity

by Mario X. Carrasco

In July of 2019, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature … Read More

Tags marketing
Seafood Industry

Hispanic Biculturalism Reinvents Seafood Industry: Mariscos

by Mario X. Carrasco

Did you know biculturalism is influencing the Seafood industry in the United States? Have you heard about Mariscos? As Latino … Read More

Women's World Cup

2019 Women’s World Cup, a Marketing Opportunity For Hispanic Food Products

by Mario X. Carrasco

With the goal of reaching a viewership of one billion, the 2019 FIFA Women’s World Cup in France holds represents … Read More

Tags marketing
Hispanic products - productos hispanos

The Rise of Hispanic Products in the U.S. Market

by Mario X. Carrasco

For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly … Read More

How Tariffs Will Affect Hispanic Grocery Stores in 2019

by Mario X. Carrasco

The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet … Read More

Multicultural Marketing Trends

Thinknow: Top Multicultural Marketing Trends In 2018

by Mario X. Carrasco

ThinkNow, a technology driven cultural insights agency, releases its ThinkNow Snapshot: 2018 Total Market Markers + Milestones, identifying the top … Read More

tiendas hispanas-abarrotes - hispanic grocery stores

What Does the Future Hold for Hispanic Grocery Stores?

by Mario X. Carrasco

2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with the acquisition … Read More

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