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Mario X. Carrasco

Mario X. Carrasco is Co-Founder and Principal of ThinkNow, an award-winning, technology driven cultural insights agency based in Burbank, CA. Carrasco is a regular contributor to trusted publications such as Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost. He is the SBA 2017 Young Entrepreneur of the Year Award recipient, an SBA Emerging Leader Recipient, Stanford Latino Entrepreneur Institute Graduate, and USC Marshall School of Business Graduate. To learn more go to

The Rise of Hispanic Products in the U.S. Market

Hispanic products - productos hispanos

For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods. There has been little innovation in these products since …

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Thinknow: Top Multicultural Marketing Trends In 2018

Multicultural Marketing Trends

ThinkNow, a technology driven cultural insights agency, releases its ThinkNow Snapshot: 2018 Total Market Markers + Milestones, identifying the top trends that shaped multicultural research. Milestones range from shaky consumer sentiment to the proliferation of mobile shopping and from the rise of streaming services to the new multicultural mainstream consumer. …

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What Does the Future Hold for Hispanic Grocery Stores?

tiendas hispanas-abarrotes - hispanic grocery stores

2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with the acquisition of Fiesta Mart, Winn-Dixie’s Fresco Y Más concept grew in Florida, and Albertson’s El Rancho Supermercado officially entered the Houston market. Acquisitions and consolidations have been accelerating at a breakneck …

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Where Is Consumer Trust Heading At In 2018?

la confianza del consumidor, consumer trust

A “divided country” doesn’t only define the political climate in the U.S., but also talks about the general perspectives of the consumer’s trust about the economy and its impact on their lives, including their shopping decisions. In the fifth installment of our annual report, ThinkNow Pulse, we dive deeper into the …

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