El Yucateco

Faustino Sánchez

Faustino is the creative and graphic designer with over 20 years of experience in branding and packaging design. He has created and directed design projects for large chains such as Wal-Mart and Gigante of Mexico, among others. Currently he is implementing creative strategies for leading companies in the Hispanic market in the United States.

Brand Manuals, a Good Help


Having a brand manual is the easiest way to create a powerful brand that hold values of recognition and style that identifies it. No brand or logo are complete or well used, if the company does not define its limits and scope through a manual. Why is it so important? …

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3D Packaging Design Concepts


The world of packaging design is always in motion. With more and more designers packaging ready to convert your design into prototyping in three dimensions, flat drawings are about to become a thing of the past. The increase in design with 3D visualization has taken a new approach to the …

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The Emotional Power of Packaging


Define Your Product with Packaging All you have to do is visit an Hispanic supermarket and see what consumers buy. Regardless of the target market, you’ll notice that the products you carry around in your shopping cart define your tastes, your time, your mood and your emotions. With graphic resources …

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