El Yucateco

Faustino Sánchez

Faustino is the creative and graphic designer with over 20 years of experience in branding and packaging design. He has created and directed design projects for large chains such as Wal-Mart and Gigante of Mexico, among others. Currently he is implementing creative strategies for leading companies in the Hispanic market in the United States.

The Benefit of Having a Good Packaging Design

packaging design, diseño

You could be preparing to manufacture the packaging of a product you are selling or are considering changing an existing one. Then the following question arises, is the appearance of the packaging design of a product important? The answer is an absolute YES. Many manufacturers can think that the product …

Read More »

Brand Manuals, a Good Help


Having a brand manual is the easiest way to create a powerful brand that hold values of recognition and style that identifies it. No brand or logo are complete or well used, if the company does not define its limits and scope through a manual. Why is it so important? …

Read More »

3D Packaging Design Concepts


The world of packaging design is always in motion. With more and more designers packaging ready to convert your design into prototyping in three dimensions, flat drawings are about to become a thing of the past. The increase in design with 3D visualization has taken a new approach to the …

Read More »