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Eva GonzalezEva Gonzalez

Executive Director of Diverse Consumer Insights & Multicultural Marketing at Nielsen North America. With over 20 years of experience in marketing, communications, and consumer insights, she transferred to the United States in 2011, where she carried out Consumer Insights for diverse groups and the promotion of initiatives on multicultural consumers.
latinos

Latinos in the USA: A Young, Bilingual, Ambicultural Population

by Eva Gonzalez

Today the population of Latinos in the USA is significantly younger than their non-Hispanic counterparts and increasingly, born in the … Read More

older-hispanic-couple

6 Important Facts About Older Hispanics (50+)

by Eva Gonzalez

The general US population is becoming more and more diverse as it increases in size, and older Hispanics (ages 50+), … Read More

Hispanic Beauty Industry

Hispanics and the Beauty Industry

by Eva Gonzalez

In the beauty industry their products attract all kinds of people. In the beauty department there is a variety of … Read More

multicultural consumers-friends

Multicultural Consumers and Brand Loyalty

by Eva Gonzalez

Multicultural consumers are the fastest growing segment in the United States. In addtion, they provide a longer brand loyalty. Multicultural … Read More

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