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Eva GonzalezEva Gonzalez

Executive Director of Diverse Consumer Insights & Multicultural Marketing at Nielsen North America. With over 20 years of experience in marketing, communications, and consumer insights, she transferred to the United States in 2011, where she carried out Consumer Insights for diverse groups and the promotion of initiatives on multicultural consumers.
latinos

Latinos in the USA: A Young, Bilingual, Ambicultural Population

by Eva Gonzalez

Today the population of Latinos in …

older-hispanic-couple

6 Important Facts About Older Hispanics (50+)

by Eva Gonzalez

The general US population is becoming …

Hispanic Beauty Industry

Hispanics and the Beauty Industry

by Eva Gonzalez

In the beauty industry their products …

multicultural consumers-friends

Multicultural Consumers and Brand Loyalty

by Eva Gonzalez

Multicultural consumers are the fastest growing …

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