Eva Gonzalez, Author at Abasto

marcas propias

Marcas privadas: Importantes para consumidores multiculturales

por Eva Gonzalez

Como consecuencia de la recesión que afectó a la economía de Estados Unidos e impactó el gasto de los consumidores … Read More

tiendas

Atracción de Jóvenes Latinos por las Tiendas Hispanas

por Eva Gonzalez

Cuando se trata de atraer a un determinado segmento de la población, hay una clara diferencia entre saber dónde y … Read More

Hispanic Millennials

Millennials hispanos buscan conexión cultural en abarrotes

por Eva Gonzalez

Los Millennials son más «multiculturales» que cualquier generación anterior. En Estados Unidos, aproximadamente el 40% de la generación se identifican … Read More

Ambicultural

Ambicultural: la nueva identidad de los latinos

por Eva Gonzalez

Comprometidos en preservar su herencia cultural y transmitirla a sus hijos Definiendo Ambicultural: Debido al rol que tienen los latinos … Read More

Hispanic Beauty Industry

Los hispanos y la industria de la belleza

por Eva Gonzalez

Los productos de belleza atraen a toda clase de personas. En el departamento de belleza hay una gran variedad de … Read More

multicultural consumers-friends

Consumidores multiculturales: lealtad a las marcas

por Eva Gonzalez

Los consumidores multiculturales son el segmento de más rápido crecimiento de la población estadounidense. Además, brindan un mayor tiempo de … Read More

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