nielsen Archives - Abasto

pork, hispanics, cerdo

El cerdo reina supremo entre los hispanos durante la temporada de asados

por Kimberly Olivera

El National Pork Board (NPB) realizó recientemente un estudio de investigación a través de Nielsen que revela que la carne … Read More

Hispanic subgroups, subgrupos hispanos

Diferentes tendencias del consumidor entre los subgrupos hispanos

por Kimberly Olivera

El poder adquisitivo de los hispanos ha alcanzado rápidamente niveles influyentes y efectivos. Con 57 millones de hispanos en EEUU, … Read More

shoppers-compradores-tiendas independientes

¿Qué preferencias reveló la Encuesta Nacional de Compradores de Comestibles 2018?

por Hernando Ramírez-Santos

Más del 80% de los compradores prefieren su tienda local a una compra alternativa por internet y para aquellos que … Read More

Milenios Multiculturales

«Multiplier Effect»: La Importancia de los Milenios Multiculturales

por Abasto

El informe más reciente de Nielsen (NLSN), “Multicultural Millennials: The Multiplier Effect”, explora aspectos claves de la población de los … Read More

Alimentos

Alimentos y bebidas y la Influencia de la cocina multicultural

Para muchos estadounidenses el comer fuera de casa es un lugar común. De acuerdo a la Encuesta Global de Nielsen … Read More

Segmentation

Nielsen y EthniFacts presentan la Segmentación de la Afinidad Intercultural

NUEVA YORK, NY – 04 de octubre de 2016 – Nielsen (NYSE: NLSN) y EthniFacts, el proveedor líder de información … Read More

tiendas

Atracción de Jóvenes Latinos por las Tiendas Hispanas

por Eva Gonzalez

Cuando se trata de atraer a un determinado segmento de la población, hay una clara diferencia entre saber dónde y … Read More

nielsen-hispanic-culturati-chart

¿Cómo entender el segmento hispano?

por Abasto

La comunidad hispana en Estados Unidos ha tenido un acelerado crecimiento y ya alcanza el 17% de la población de … Read More

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