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Rosario Zavala

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Rosario is a consultant in market research based insights. She has seven years of experience in planning and implementation of qualitative studies. Rosario has participated in the decision-making and development strategies of marketing in several categories. She is currently Project Manager at LEXIA.

Latina Consumers: How to Win Them Over

Hispanic Acculturation

In this article a brief outline on Hispanic consumers is presented, followed by a description of the various types of Latina consumers (women) that you will find when you market to Hispanics. This information can help you reach them much more effectively. While Hispanics share the Spanish language and / …

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