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Rosario ZavalaRosario Zavala

Rosario is a consultant in market research based insights. She has seven years of experience in planning and implementation of qualitative studies. Rosario has participated in the decision-making and development strategies of marketing in several categories. She is currently Project Manager at LEXIA.
Hispanic Acculturation

Latina Consumers: How to Win Them Over

by Rosario Zavala

In this article a brief outline on Hispanic consumers is presented, followed by a description of the various types of … Read More

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