While there is no doubt the U.S. Latino population is expanding across the nation and that this trend will continue for decades to come, the best means of reaching these consumers are still somewhat obscure for many confectionery manufacturers and retailers. Unfortunately, this well documented Hispanic demographic boom already in …

From time to time, the leaders of modern retail, Walmart, Target, Kroger, Publix, etc., would do well to observe how small retailers (independent supermarkets) engage consumers generating high levels of satisfaction, frequency of purchase and loyalty. Surely the big players of retail are targeting small stores now more than ever, …

When it comes to groceries, US Latino Millennials recognize their seasoning. They are faithful to their heritage, attracted by the smell, taste and familiarity, surely formed in their home experiences. According to a recent study by Nielsen, 61% of Latino Millennials say they have purchased at Hispanic supermarkets at least …

The growth of the Latino population in the United States is well documented and we know that it will continue to expand. This reality will provide opportunities for growth for many industries, notably in the food and beverage sector. While the focus is on opportunities with ethnic products and many …