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rick-parra-02.webpJaime Enrique (Rick) Parra

Executive Director of Cross Cultural Conexion. He has been working in the CPG / Retailers sector for Latin America and Hispanics in the USA for more than 30 years. His experience focuses on the areas of marketing strategies, business development and market research. He is a Business Administrator graduated from the University of Florida with a major in Latin American Studies.
supermarket trends - tendencias de los supermercados

5 Supermarket Trends Shaping the Industry in 2024

by Jaime Enrique (Rick) Parra

According to consulting firm Drive Research, in 2024, consumers spent an average of $174 per grocery trip. This raises important … Read More

Generation Z

Generation Z: What Does It Expect from a Supermarket?

by Jaime Enrique (Rick) Parra

Generation Z shoppers are a highly sought-after demographic by retail businesses, and supermarkets are no exception. Attracting these young consumers … Read More

Tags generation z, supermarkets
Hispanic food - alimentos hispanos

Growth Opportunities: The Hispanic Food Sector

by Jaime Enrique (Rick) Parra

All indicators point to sustained growth in the U.S. Hispanic food sector. The data we will see below support this … Read More

summer reminders

Summer Season: Reminders and Trends to Keep in Mind

by Jaime Enrique (Rick) Parra

Summer is approaching, and as always, it’s worth sharing some reminders and getting acquainted with some key trends in the … Read More

Hispanic Consumer-Consumidor Hispano-Brands-Marcas

Winning Brands with the Hispanic Consumer

by Jaime Enrique (Rick) Parra

A recent study of over 250 iconic brands identified the top ten brands for the Hispanic consumer. The analysis, conducted … Read More

celebrate Hispanic Heritage - celebracion hispanidad - herencia hispana

The Hispanic Heritage Celebration Goes Beyond 30 Days a Year!

by Jaime Enrique (Rick) Parra

Every year, we are proud to experience, celebrate, and recognize the achievements of the Latino community in the U.S. during … Read More

Generation Z - Generación Z

Generation Z: What Drives Their Purchasing Decisions?

by Jaime Enrique (Rick) Parra

Generation Z is the first group to be born into a world where technology is already prevalent. Their preferences influence … Read More

Hispanic American - consumer - hispanoamericano - consumidor

Who is the Hispanic American Consumer?

by Jaime Enrique (Rick) Parra

Although the growth of the Hispanic American market is well documented in the U.S., it is worth closely monitoring its … Read More

flavors - sabores

Which Flavors Will Set the Trend in 2023?

by Jaime Enrique (Rick) Parra

With inflation skyrocketing, driven primarily by fuel and food costs, consumers are trying to stretch their budgets as much as … Read More

Generation Z - Generación Z

Opportunities with Generation Z During the Holiday Season

by Jaime Enrique (Rick) Parra

The end-of-the-year holiday season always allows us to enjoy this country’s impressive mix of cultures in culinary terms. Can you … Read More

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