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Rick Parra

Jaime Enrique Parra "Rick" is Executive Director of Multicultural Consulting for Winston Weber & Associates. He has been working in the CPG / Retailers sector for Latin America and Hispanics in the USA for more than 30 years. His experience focuses on the areas of marketing strategies, business development and market research. He is a Business Administrator graduated from the University of Florida with a major in Latin American Studies.

U.S. Hispanics & Confectionery: Facts, Stats & More

U.S. hispanics and confectionery

While there is no doubt the U.S. Latino population is expanding across the nation and that this trend will continue for decades to come, the best means of reaching these consumers are still somewhat obscure for many confectionery manufacturers and retailers. Unfortunately, this well documented Hispanic demographic boom already in …

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