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rick-parra-02.webpJaime Enrique (Rick) Parra

Executive Director of Cross Cultural Conexion. He has been working in the CPG / Retailers sector for Latin America and Hispanics in the USA for more than 30 years. His experience focuses on the areas of marketing strategies, business development and market research. He is a Business Administrator graduated from the University of Florida with a major in Latin American Studies.
hispanic heritage - herencia hispana

Reaffirm Your Hispanic Heritage: It’s Meaningful!    

by Jaime Enrique (Rick) Parra

From time to time, it is healthy to reaffirm our Hispanic heritage. Why? Because in this troubled world, always running … Read More

Hispanic entrepreneurs - emprendedores hispanos

Hispanic Entrepreneurs in the U.S.: From Guerrero with Desire and Drive  

by Jaime Enrique (Rick) Parra

This column has given me a singular privilege. To be able to share the successful experiences of Hispanic entrepreneurs in … Read More

Hispanic entrepreneurs - empresarios latinos

Hispanic Entrepreneurs in the U.S. Will Boost the Economy

by Jaime Enrique (Rick) Parra

The Hispanic retail sector and manufacturers of products aimed at Latino consumers will benefit from the drive of intrepid Latino … Read More

supermarket - women - supermercados - mujeres

The Growing Value Added by Women in Latino Supermarkets

by Jaime Enrique (Rick) Parra

“The role of women working in Latino supermarkets is expanding noticeably,” according to Karina Rodriguez, office manager of the independent … Read More

consumers

Do I Need This? The Critical Question for Consumers in 2022

by Jaime Enrique (Rick) Parra

In 2022, “Do I need this?” will be the most crucial question consumers will ask themselves and will carry more … Read More

retailers - minoristas

Why do Manufacturers and Retailers Diverge on Their Business Outlook?

by Jaime Enrique (Rick) Parra

There seem to be many differences of opinion and even passionate disagreements these days. According to a recent survey, we … Read More

heritage - Mexican flavor - herencia - sabor mexicano

A Rich Heritage: Mexican Flavor in the U.S.

by Jaime Enrique (Rick) Parra

At this time of year, when we recognize our Hispanic heritage, it’s worth highlighting some of the pioneers who helped … Read More

summer - sabores-emergentes

Emerging Summer Flavors, Innovative and Fresh

by Jaime Enrique (Rick) Parra

Summer is here, so it’s time to stock up on burgers, hot dogs, and beers. Ingredients such as fresh tomatoes, … Read More

Optimism Grows

As Consumer Optimism Grows, Brands Benefit

by Jaime Enrique (Rick) Parra

Many U.S. consumers began to express renewed spending motivation late last year, and now brands and advertisers are recovering. The … Read More

online food sales

$100 Billion at Stake for Online Food Sales

by Jaime Enrique (Rick) Parra

Undoubtedly, the online food sales business not only secured a solid position among US consumers during 2020 but, according to … Read More

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