Skip to content
AdvertiseGet Daily News
  • About Us
    • Abasto
    • Contributors
    • Mission
  • Printed Magazine
    • Current Issue
    • Previous Issues Abasto Magazine
  • Advertise in Abasto
  • Contact Us
  • Privacy Policy
  • English
    • Español
Abasto
Abasto
  • Home
  • News
  • Advice
  • Health
  • Recipes
  • Technology
  • Food Industry
    • Business Showcase
    • Agricultural Industry
    • Dairy Industry
    • Product Showcase
    • Professional Milestones
    • Industry Leaders
    • Latinas in The Industry
    • Trade Shows
    • Press Releases
  • Videos

rick-parra-02.webpJaime Enrique (Rick) Parra

Executive Director of Cross Cultural Conexion. He has been working in the CPG / Retailers sector for Latin America and Hispanics in the USA for more than 30 years. His experience focuses on the areas of marketing strategies, business development and market research. He is a Business Administrator graduated from the University of Florida with a major in Latin American Studies.
supermarket industry

The Supermarket Industry Focus In 2021 Recover, Reevaluate and Reinvent

by Jaime Enrique (Rick) Parra

For the general population and the supermarket industry in the US, entering 2021 should fill us with optimism. With all … Read More

eCommerce - comercio en línea

ecommerce could account for 6.4% of total grocery sales by 2021

by Jaime Enrique (Rick) Parra

The consumer products industry this year has produced frenetic and unexpected changes for everyone. Among them, many businesses have been … Read More

hispanic heritage

Hispanic Heritage in the US: Story of Growth, Achievement, and Success!

by Jaime Enrique (Rick) Parra

Amid all the adversities that we have had to face during this year, it is right and deserved to take … Read More

Independent supermarket Carlos Hernández - Supermercado independiente

Experiences of an Independent Supermarket During the Covid-19

by Jaime Enrique (Rick) Parra

The aroma of coffee is palpable upon entering this independent supermarket in the city of Hialeah, in South Florida. If … Read More

use of technology - uso de la tecnología

COVID-19: How the Use of Technology Grew Exponentially

by Jaime Enrique (Rick) Parra

After we had to put a stop to many aspects of our lives, one of these mornings I was surprised … Read More

mexican confectionery - confitería mexicana

Mexican Confectionery Market Grows In the US

by Jaime Enrique (Rick) Parra

What are the factors that are influencing the increasing acceptance of Mexican confectionery by consumers in the United States? In … Read More

coffee consumption

The Latino effect on the US coffee consumption industry

by Jaime Enrique (Rick) Parra

Coffee consumption is an integral part of Hispanic culture. The dynamic energy and social aspect of drinking a cup of … Read More

hispanic generation Z

Hispanic Generation Z: How to Connect and market Latino Gen Zers

by Jaime Enrique (Rick) Parra

Since the generation of the Baby Boomers, the most outstanding characteristic of the Latin generations in the United States is … Read More

U.S. hispanics and confectionery

U.S. Hispanics & Confectionery: Facts, Stats & More

by Jaime Enrique (Rick) Parra

While there is no doubt the U.S. Latino population is expanding across the nation and that this trend will continue … Read More

hyperlocal

Hyperlocal Stores, The Alternative for Independent Grocers?

by Jaime Enrique (Rick) Parra

From time to time, the leaders of modern retail, Walmart, Target, Kroger, Publix, etc., would do well to observe how … Read More

Older posts
Newer posts
← Previous Page1 Page2 Page3 Page4 Next →

Get daily news!

Subscribe

Company Showcase

Connect with Abasto

LATEST EDITION

© Copyright 2026, Hispanic Marketing Consultants, LLC dba Abasto. All Rights Reserved.