Jaime Enrique (Rick) Parra, Author at Abasto

generación z

Generación Z: ¿Qué espera de un supermercado?

por Jaime Enrique (Rick) Parra

Los compradores de la Generación Z son un grupo demográfico muy buscado por el comercio minorista y los supermercados no … Read More

Hispanic food - alimentos hispanos

Oportunidades de crecimiento: El sector de alimentos hispanos

por Jaime Enrique (Rick) Parra

Todos los indicadores siguen apuntando a un crecimiento sostenido del sector de alimentos hispanos en EEUU. Hay datos que veremos … Read More

recordatorios de verano

La temporada del verano: Recordatorios y tendencias para tener en cuenta

por Jaime Enrique (Rick) Parra

Ya se nos avecina el verano y como siempre vale la pena compartir unos recordatorios y conocer algunas de las … Read More

Hispanic Consumer-Consumidor Hispano-Brands-Marcas

Marcas ganadoras con el consumidor hispano

por Jaime Enrique (Rick) Parra

Un estudio reciente de más de 250 marcas icónicas identificó las diez marcas principales para el consumidor hispano. El análisis, … Read More

celebrate Hispanic Heritage - celebracion hispanidad - herencia hispana

¡La celebración de la hispanidad va más allá de 30 días al año!

por Jaime Enrique (Rick) Parra

Es cierto que cada año nos da mucho orgullo celebrar nuestra hispanidad. Así como ver el reconocimiento de los logros … Read More

Generation Z - Generación Z

Generación Z: ¿Que impulsa sus decisiones de compra?

por Jaime Enrique (Rick) Parra

La Generación Z es la primera en ser digitalmente nativa y lo que impulsa la lealtad a la marca de … Read More

Hispanic American - consumer - hispanoamericanos - consumidores

¿Quiénes son los consumidores hispanoamericanos?

por Jaime Enrique (Rick) Parra

Aunque el crecimiento del mercado hispanoamericano está bien documentado en EEUU, vale la pena monitorear de cerca su evolución dado … Read More

flavors - sabores

¿Qué sabores marcarán la pauta en 2023?

por Jaime Enrique (Rick) Parra

Con la inflación disparada, impulsada principalmente por los costos del combustible y los alimentos, los consumidores están tratando de estirar … Read More

Generation Z - Generación Z

OPORTUNIDADES CON LA GENERACIÓN Z DURANTE LA TEMPORADA NAVIDEÑA

por Jaime Enrique (Rick) Parra

La época decembrina es una buena oportunidad para disfrutar la mezcla de culturas a nivel culinario que existe en Estados … Read More

herencia hispana

¡Reafirme su herencia hispana, es muy significativo!

por Jaime Enrique (Rick) Parra

De vez en cuando es saludable reafirmar nuestra herencia hispana. ¿Por qué? Porque en este mundo tan convulsionado, siempre corriendo … Read More

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