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Whether you're eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.  That's our passion and the very heart of our business. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.  And we're constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth. Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas.  That's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next. So let's put our heads together.  We'll bring our insight to your business and help you grow.

Nielsen & EthniFacts Introduce Intercultural Affinity Segmentation

Segmentation

NEW YORK, NY – Oct. 4, 2016 – Nielsen (NYSE: NLSN) and EthniFacts, a leading cross-cultural insights provider, announced today the launch of the Nielsen Intercultural Affinity Segmentation. This new segmentation combines the power of Nielsen Homescan Panel with EthniFacts’ CulturSort cross-cultural survey to understand the consumers, regardless of race …

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