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Ramón PortillaRamón Portilla

Founder HumanX Insights | Visionary Insights leader | CX Passionate | Tech-led | It's all about impact | Meta, Walmart, Sam's Club, ARS, Nielsen. Strategist on Customer Experience & Journeys / Insights / Analytics / Behavioral Sciences. Pioneer of the #HumanExperience and creator of the HumanX(™) approach. Inspiring Loyalty through Humanity. Promoting the potential of the Hispanic customer in the US.
customer loyalty - lealtad del cliente

Overcoming Inflation with Human Experience and Customer Loyalty

by Ramón Portilla

Our stores aren’t just places to buy food. They’re cultural spaces where families find the ingredients that bring their traditions … Read More

customers

Do You Know All Your Customers? The Non-Hispanic Customer

by Ramón Portilla

Let’s be honest: in our Hispanic stores, our loyal customers have always been our people, the folks who are looking … Read More

Tags clients, industry clients
Sam Walton-Latino-Walmart

Sam Walton was Latino!

by Ramón Portilla

Who has yet to hear of Sam Walton? The founder of Walmart is an iconic figure in the retail world. … Read More

mezcal in hispanic celebrations

Who’s the New Guest of Honor at Celebrations? Yours Truly, Mezcal!

by Ramón Portilla

With the arrival of good weather and because Hispanics never lack an excuse to celebrate, starting with Mother’s Day in … Read More

Tags mezcal
human experience - experiencia humana

The Time Has Come for The “Human Experience”

by Ramón Portilla

Why the human experience must be an essential factor in the strategies to succeed in developing our business. I ventured … Read More

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