Do You Know All Your Customers? The Non-Hispanic Customer
Let’s be honest: in our Hispanic stores, our loyal customers have always been our people, the folks who are looking … Read More
Ramón Portilla
Sam Walton was Latino!
Who has yet to hear of Sam Walton? The founder of Walmart is an iconic figure in the retail world. … Read More
Who’s the New Guest of Honor at Celebrations? Yours Truly, Mezcal!
With the arrival of good weather and because Hispanics never lack an excuse to celebrate, starting with Mother’s Day in … Read More
The Time Has Come for The “Human Experience”
Why the human experience must be an essential factor in the strategies to succeed in developing our business. I ventured … Read More