In June and July 2026, the world comes to a standstill… but retail doesn’t. The world’s biggest soccer tournament, to be held in the United States, Mexico, and Canada, is about more than just soccer. For millions of Hispanic consumers, it’s family, pride, identity, and celebration.
You’ve likely already made plans for the tournament, but perhaps you’re still figuring out what to do. Remember that this time it’s not about selling more products. It’s about turning your store into the place where soccer fever comes alive!
Every store has customers who support one or more of the participating countries. The question is: will you reflect that passion, or let it pass you by?
10 Ideas to Turn Your Store Into A Tournament Hub
1. The Store that Broadcasts Excitement
Screens are the first idea, though not the most original. If you can, use the screens you already have. No one will want to miss a goal while shopping!
2. The “Tournament Chalkboard”
Set up a simple chalkboard at the store entrance to display the day’s matches, results, or upcoming games. Make sure to have crayons so that children who come into your store can contribute to the chalkboard with their drawings and ideas!
3. Pride in Every Aisle
Without a doubt, selling and displaying flags, jerseys, and accessories by country will be essential. There’s still time to order these types of merchandise. Don’t forget that these are impulse items.
4. Employees Cheering on the Game
Invite your employees to be part of the team. Have them wear their country’s jerseys or colors on game day… a little friendly rivalry can be a lot of fun.
5. Paint Your Team
Do you remember the excitement of visiting stores during the big tournament when you were a kid? It would be great to do something for your younger customers. Maybe hire someone to do face painting of flags for the kids.
Related Article: Hispanic Supermarkets: 5 Actions to Support Customers When They Need It Most
6. A Goal, A Celebration
For every goal scored by a Latin American team, you could organize a raffle among your customers who are in the store at the time of the goal.
7. “Game-Day Basket”
Themed bundles will be a hit. You can create them by country, or even mix products from different countries, making it more entertaining and fostering a sense of the Hispanic community. Consider, for example, the “Game-Day Kit” (snacks + drinks) or the “World Cup BBQ” featuring specific meats or traditional dishes.
8. Instagram Zone: “I Was Here”
This could be the opportunity you’ve been waiting for to have your social media presence fully driven by your customers! A soccer-themed photo area where your customers can take a selfie and post it will be super unique and iconic.
9. Predict and Win
This is one of those ideas that always appeals to us. You can create something really cool in your store by setting up a chalkboard with your customers’ “predictions.” The board can change every day, and your customers can vote on those predictions.
10. Celebrate with a Purpose
Finally, let’s not forget that our stores are part of a community. Many Hispanic people rely on nonprofit organizations that help them day to day. What if you launched a campaign among your customers so that, for every goal scored by a Hispanic team or through another initiative, your store supports a local cause? This would be tremendously well-received.