Guadalajara, Mexico, will welcome +52,000 professional visitors from 70 countries for three days of business and opportunity: Expo ANTAD 2026. This trade show is where purchasing decisions happen in Latin America.
The National Association of Self-Service and Department Stores (ANTAD) annually organizes the most influential business forum for the retail and HoReCa (Hotel, Restaurant, and Café/Catering) sectors in Latin America.
Expo ANTAD has established itself as an international benchmark that drives innovation, competitiveness, and growth in one of the economy’s most dynamic industries. In the 2025 edition alone, 2,500 buyers from ANTAD-associated chains attended. More than 1,800 domestic and international exhibiting companies presented innovations in food, technology, furniture, equipment, and much more. The scenario? 52,000 square meters (nearly 560,000 square feet) of exhibition space.
Related Article: Expo ANTAD 2025 Drives the Transformation Within the Retail Sector
PROGRAM, ACTIVITIES, AND CONFERENCES
Expo ANTAD 2026 will offer plenty of reasons for manufacturing, distribution, and retail companies to do business.
- What’s New
“For the first time, we have a presence from Russia (…) and the Jalisco Ministry of Economic Development did an extraordinary job bringing in a group of buyers from Korea,” shared Manuel Álvarez, General Coordinator of Expo ANTAD, in an interview with Abasto Media. Additionally, during the trade show’s inauguration, figures from the Mexican Football Federation will speak on the significance of teamwork. - Flavors and Aromas (Sabores y Aromas)
A space where beverages are experienced, tasted, and negotiated. Here, brands present their products through live demonstrations, creating direct experiences with buyers and decision-makers to foster business encounters with professional visitors. - Retail Talks Forum
Theory turns into experience and inspiration. Retail leaders and experts share success stories, lessons learned, and strategies that have transformed their organizations. The format is fast-paced and accessible, allowing attendees to not only listen but also interact and ask direct questions to the speakers. - Solutions and Cutting-Edge Technology Forum (STP)
The epicenter of technological innovation at Expo ANTAD 2026. This forum presents tools and developments such as AI for inventory management, advanced analytics to understand consumer behavior, logistics automation, and frictionless payment solutions, among others. - GS1: Retail Code
Learn about topics such as barcodes, master data management, traceability for fresh products, food safety, and e-commerce. This year’s focus includes analyzing the migration to 2D Codes, smart inventory, business factories, and the syncfonía+ electronic catalog.
AT A GLANCE
- Trade Show: EXPO ANTAD 2026
- Dates: May 19, 20, and 21
- Hours: 11:00 AM to 7:00 PM (Business Floor)
- Location: Expo Guadalajara