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Avatar photoEduardo Pérez

Eduardo is Marketing Manager of MARKET5201. With more than 20 years of experience in various activities in the marketing world, he is an expert in consumer habits and market research. He holds an MBA from IPADE.
Hispanic market - mercado hispano

Hispanic Market Adapts to Evolving Demographics

by Eduardo Pérez

The U.S. Hispanic market is an ever-evolving giant shaped by a changing demographic landscape. Several elements are woven together, giving … Read More

Hispanic Purchasing Behavior-compra de los hispanos

Impact of AI and Technology on Hispanic Purchasing Behavior in the US

by Eduardo Pérez

The Hispanic market in the United States is a constantly growing giant, with a purchasing power surpassing $1.5 trillion. This … Read More

Hispanic food brands - marcas hispanas

Hispanic Food Brands in 2023, a Year of Challenges

by Eduardo Pérez

The U.S. Hispanic food market is booming, and Hispanic food brands continue to play a relevant role in this growth. … Read More

emprendimiento-hispano-hispanic-entrepreneurship

The Hispanic Entrepreneurship Boom in the U.S.

by Eduardo Pérez

Entrepreneurship is an increasingly popular trend in the United States, and Hispanics are leading the way in this field. The … Read More

Hispanic influencers - influencers hispanos

The Power of Hispanic Influencers

by Eduardo Pérez

Many brands now rely on influencers as a vital part of their marketing strategy. However, when it comes to reaching … Read More

consumidores hispanos - Hispanic consumers

The Power of Branding for U.S. Hispanic Consumers

by Eduardo Pérez

Brands that excel in the market have found that establishing an authentic connection with Hispanic consumers is an effective way … Read More

Hispanics - consumer - seasons - consumo - hispanos - nueva

The Evolution of Consumer Seasons for Hispanics

by Eduardo Pérez

With deep-rooted traditions and other celebrations that have been adopted, the consumer habits of Hispanics in the United States have … Read More

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