Juan Romero founded api (+), a leading supermarket design company in 1990 after working with some of the world's most respected industry leaders and architectural design firms. Juan is passionate about helping organizations grow through great design, smart branding, and creative thinking. Juan leads and oversees talent teams to create retail environments that function, entertain, move products, and inspire shoppers. Among his experience, api (+) focuses on Hispanic food retail environments and has worked closely with major companies nationally and internationally, including Sedanos, Fiesta Mart, Northgate Gonzalez, Auto Mercado, and many more.