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Karina PimentelKarina Pimentel

With more than 20 years in marketing, Karina Pimentel has worked with national and international companies in the Americas. She earned her MBA from the University of Dallas and worked at Senn-Delaney, a unit of Arthur Andersen Latin America, where she specialized in retail consulting. She is an international speaker and founded Comercio Competitivo, a training and consulting firm that supports Retail Trade companies in the design of strategies, development of competitive brands, operational efficiency searches, and process automation.
technologies - stores - tecnologías - tiendas

Advanced Technologies as Marketing Tools for Stores

by Karina Pimentel

Ever since I read Paco Underhill’s book “Why We Shop: The Science of Shopping,” I understood that the act of … Read More

innovaciones - IFPA - innovations

Innovations in Agri-Tech: What We Saw at the Global Produce & Floral Show

by Karina Pimentel

The Global Produce & Floral Show of the International Fresh Produce Association (IFPA) was full of content and presentation of … Read More

talent - management - talento - gestión

Managing Human Talent in Times of High Workforce Turnover

by Karina Pimentel

Organizations are tested in times of crisis. Especially when the economy is afflicted by inflation, product shortages, and high workforce … Read More

sustainability - sostenibilidad

Corporate Sustainability in Supermarkets Leads to Big Savings

by Karina Pimentel

After the COVID-19 pandemic, citizens became more aware of the importance of health and caring for their environment, including a … Read More

organic - orgánicos

The Organic Food Category Grows in Supermarkets

by Karina Pimentel

Sales of organic, food, and non-food products continue to grow in the United States. According to the Organic Trade Association … Read More

NRF - retail

NRF Big Show 2022: Retail is Accelerating, Humanizing, and Getting More High-Tech

by Karina Pimentel

Despite the aggressive omicron variant, the largest retail industry expo in the US, the “NRF 2022 Retail’s Big Show” was … Read More

Automation - automatización

Automation to Drive Innovation and Operational Cost Savings

by Karina Pimentel

When we talk about automation, we think it may be about a trip to another planet like Mars, as a … Read More

good health - superfoods - buena salud - super alimentos

Superfoods: The Commercial Strategy Aimed at Good Health

by Karina Pimentel

Food is needed in quantity and quality for its adequate consumption and biological use to ensure a state of general … Read More

supermarkets - supermercados

Productivity Challenges Faced by Supermarkets

by Karina Pimentel

Many years ago, I read Peter Druker’s book, The Practice of Management, and learned about the importance of managing by … Read More

latina women opportunities

Opportunities for Latina Women in Senior Management

by Karina Pimentel

As a Latina woman, I have many experiences to share, especially in the mass consumption industry, since I have observed … Read More

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