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Karina PimentelKarina Pimentel

With more than 20 years in marketing, Karina Pimentel has worked with national and international companies in the Americas. She earned her MBA from the University of Dallas and worked at Senn-Delaney, a unit of Arthur Andersen Latin America, where she specialized in retail consulting. She is an international speaker and founded Comercio Competitivo, a training and consulting firm that supports Retail Trade companies in the design of strategies, development of competitive brands, operational efficiency searches, and process automation.
technologies - stores - tecnologías - tiendas

Advanced Technologies as Marketing Tools for Stores

by Karina Pimentel

Ever since I read Paco Underhill’s …

innovaciones - IFPA - innovations

Innovations in Agri-Tech: What We Saw at the Global Produce & Floral Show

by Karina Pimentel

The Global Produce & Floral Show …

talent - management - talento - gestión

Managing Human Talent in Times of High Workforce Turnover

by Karina Pimentel

Organizations are tested in times of …

sustainability - sostenibilidad

Corporate Sustainability in Supermarkets Leads to Big Savings

by Karina Pimentel

After the COVID-19 pandemic, citizens became …

organic - orgánicos

The Organic Food Category Grows in Supermarkets

by Karina Pimentel

Sales of organic, food, and non-food …

NRF - retail

NRF Big Show 2022: Retail is Accelerating, Humanizing, and Getting More High-Tech

by Karina Pimentel

Despite the aggressive omicron variant, the …

Automation - automatización

Automation to Drive Innovation and Operational Cost Savings

by Karina Pimentel

When we talk about automation, we …

good health - superfoods - buena salud - super alimentos

Superfoods: The Commercial Strategy Aimed at Good Health

by Karina Pimentel

Food is needed in quantity and …

supermarkets - supermercados

The Challenge of Productivity in Supermarkets

by Karina Pimentel

Many years ago, I read Peter …

latina women opportunities

Opportunities for Latina Women in Senior Management

by Karina Pimentel

As a Latina woman, I have …

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