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Karina PimentelKarina Pimentel

With more than 20 years in marketing, Karina Pimentel has worked with national and international companies in the Americas. She earned her MBA from the University of Dallas and worked at Senn-Delaney, a unit of Arthur Andersen Latin America, where she specialized in retail consulting. She is an international speaker and founded Comercio Competitivo, a training and consulting firm that supports Retail Trade companies in the design of strategies, development of competitive brands, operational efficiency searches, and process automation.
loyalty programs

Smart Loyalty Programs to Shield Supermarkets from a Crisis

by Karina Pimentel

During an economic crisis, families’ purchasing power declines, making loyalty programs more relevant in supermarket management. These programs can influence … Read More

biosecurity - bioseguridad

Biosecurity Management In-stores during the pandemic

by Karina Pimentel

What is biosecurity management? In the last article, when we talk about organizational transformation, I only touched on automation or … Read More

leadership

Transformational Leadership In A Hispanic Organization

by Karina Pimentel

Nowadays being a leader is a great challenge, not only because of the complexity of the problems that are experienced … Read More

digital transformation

Digital Transformation In Supermarkets 2020

by Karina Pimentel

The road to doing business online began with the entry of Amazon, the retail giant in e-commerce. Amazon started its … Read More

retail covid-19

Reimagining Retail After Covid-19

by Karina Pimentel

Definitely Covid-19 has been responsible for an unprecedented disruption of trade, as it was 9/11 in the tourist industry. This … Read More

customer service - servicio al cliente

Customer Service in Times of Coronavirus

by Karina Pimentel

One of the operational processes of supermarkets that have been affected the most by the coronavirus crisis (COVID-19) is customer … Read More

Social Distancing Coronavirus

Social Distancing in Stores is the New Norm

by Karina Pimentel

Since the coronavirus (Convid-19) crisis began, social distancing is increasingly used as an alternative to prevent the spread of the … Read More

los supermercados coronavirus - the supermarkets

How Supermarkets Are Responding to the Coronavirus Crisis

by Karina Pimentel

All supermarkets have a clear mission to serve the community. But the coronavirus tested their responsiveness to unprecedented levels, such … Read More

NRF 2020 Vision Show

The NRF 2020 Vision Show: Retail is Alive and Evolving

by Karina Pimentel

The Big Show of the National Retail Federation (NRF), the world’s largest retail event, was held at the Javits Convention … Read More

private label brands

PRIVATE LABEL BRANDS: Key to Growing Supermarkets

by Karina Pimentel

Private label brands are not new. Since 1950, my grandfather, who was a merchant in the textile sector in South … Read More

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