Michael SansoloMichael Sansolo

Currently the director of research for the Coca-Cola Retailing Research Councils of North America. Since 1978, the CCRRC has established a track record of trust in helping grocery and convenience retailers grow their business through relevant and exciting research topics. He was a senior vice president of the Food Marketing Association and has worked with some of the world's most innovative companies, giving him a unique perspective on the trends currently affecting shoppers and retailers.