Winning Brands with the Hispanic Consumer
A recent study of over 250 iconic brands identified the top ten brands for the Hispanic consumer. The analysis, conducted … Read More
Advice
Santa Claus: Coca-Cola’s powerful icon
Coca-Cola has an advertising tradition using the figure of Santa Claus. Their ads show a Santa Claus who fulfills children’s … Read More
How Hispanic Grocers Can Take Advantage of AI
Over the past year, we’ve heard much about artificial intelligence (AI). It’s in the news and on social media. You’ve … Read More
Hispanic Food Brands in 2023, a Year of Challenges
The U.S. Hispanic food market is booming, and Hispanic food brands continue to play a relevant role in this growth. … Read More
The Pet Business for Latino Supermarkets
The pet business is an opportunity for Latino supermarkets because it shows great online and retail growth. This market continues … Read More
The Retail Academy: Fish and Seafood
Seafood is one of the most crucial departments for making an enormous difference in the competition. Careful diligence, how the … Read More
Do You Want to Sell More and Better in 2024? Build an Exceptional Sales Strategy
The saying “product sells itself” is actually a poor sales strategy in business. In reality, a successful sales strategy relies … Read More
Latino Immigrants Contribute to the “American Dream”
The Big Apple hosted the meeting of the National Association of Latino Elected and Appointed Officials (NALEO), which took place … Read More
The Hispanic Heritage Celebration Goes Beyond 30 Days a Year!
Every year, we are proud to experience, celebrate, and recognize the achievements of the Latino community in the U.S. during … Read More
Which Are the Most Popular Hispanic Holidays?
Hispanic holidays are known worldwide for their variety and cultural richness. The customs of each region enrich these celebrations. Some … Read More