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Oprah Winfrey

TV Icon Oprah Winfrey and Kraft Heinz Join Forces

Beloved TV icon Oprah Winfrey joins hands with the Kraft Heinz Company to create a line of 4 nutritious soups and flavored sides named O, That’s Good!

Oprah and Kraft Heinz worked together with a team of chefs to create the line without any artificial flavors or dyes and all natural ingredients.

Penske Trucks

According to Business Wire, Winfrey said, “I love healthy foods and eating from my garden.”

“When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family,” said Winfrey.

Included in this line of O, That’s Good! is mashed potatoes with cauliflower mixed in, creamy parmesan pasta with white bean puree replacing some of the cheese and broccoli cheddar soup infused with butternut squash.

Related: Oprah Winfrey & Kraft Heinz Access a New Market

According to Business Wire, Nina Barton, SVP of Marketing, Innovation and Research & Development for US business at Kraft Heinz, said, “We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides. With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.”

She added that, “refrigerated products are on the rise and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.”

The profits will be donated to charity

This is the first product from Mealtime Stories, LLC, the previously announced project between Kraft Heinz and Oprah Winfrey.

Ten percent of the profit from Mealtime Stories will be donated to charity and split between the two organizations Rise Against Hunger and Feeding America to help find solutions against world hunger.

The O, That’s Good! Soups will make their way to the frozen section of select store and will be released nationwide in October 2017.

About Kimberly Olivera

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Bilingual Social Media Coordinator of Abasto Magazine. She is a recent graduate with a Bachelors of Science in Journalism, as well as a freelance writer and photographer.

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