Supervalu opens this Wednesday the Expo 2017 at the Long Beach Convention Center in California where 1,000 exhibitors will offer food industry products and services to retailers of all sizes, large and small, including Hispanic stores.
This year the show celebrates its 40th anniversary under a new administration and with a new name, at a time of significant changes after the merger of Unified Grocers with Supervalu last June.
Bob Hutchins, communications manager for Supervalu told Abasto Magazine, that the origin of this fair, which before the merger and for many years became known as Unified Expo, dates back to 1977, when Certified Grocers of California (a predecessor company Of Unified Grocers) began organizing events to bring together retailers and vendors in the same business environment because at that time stores were having fewer and fewer visits from field staff from food companies and food manufacturers to meet their needs. Needs and buying opportunities.
In its beginnings, the great attraction of the event was known as “show bucks”, which consisted of cash payments during the show. Today, the buying show offers the “Expo Bucks”, that are offered electronically rather than in cash.
Now, at Expo 2017, considered the premier buying show on the West Coast, retailers can view products and negotiate deals that would otherwise not be available to them.
During the two days’ show, Supervalu will emphasize the company’s wide range of products and services, including the new private brands they offer.
Expo 2017 will be presenting the following educational sessions:
“Retailer Edge Express” workshops
Ten different workshops covering current technology and marketing topics including: AppCard, Digital Coupons, Direct Debit, Ecommerce, Index, Mobile Ordering, Pivitol, S4Vision, Scan Advantage, Selfycart and Social Marketing
Lunch & Learn sessions from respected industry experts
Food Fight – How to win the battle for share of stomach
Lucille Toniolo Director, Retail, Nielsen
Examines the competitive environment and offers insights into how to rise above and win in today’s ever-evolving market.
The Science of Shopping
LYNN NEAL, North America Retail Strategy Leader, Procter & Gamble
Take a look into the science of shopper psychology, including how and why shoppers make decisions.