Taco Bell-sleeves? Forever 21 and Taco Bell Launch Fashion Collection

If Heidi Klum can launch a fashion line with Lidl, why can’t Taco Bell? More and more, fashion and food collaborations are starting to emerge. With popular brands hoping to reach the millennial generation and expand their business, companies are starting to dip their toes into new waters.

When you think of Taco Bell, you probably don’t think of hoodies or tops. However, the Mexican inspired fast-food chain is hoping to change that. The company has teamed up with fashion brand Forever 21 to release a limited-edition collection together.

The Forever 21 x Taco Bell collection will be released in October

The Forever 21 x Taco Bell collection will be launched in the U.S. on October 11 and available in Forever 21’s stores, with a preview the night before in downtown Los Angeles’s Fashion District.

The collaboration is very integrated with its audience, wanting people to submit photo or video content on social media using the hashtag #F21xTacoBell to be featured in design details alongside the models debuting the collection. The companies will preview the collection on October 10 and include content submitted by fans.

The collection will include tops, bodysuits and cropped hoodies for women, and sweatshirts, hoodies and anorak jackets for men. The collection will also feature select graphic tees, a pullover and hoodies for girls.

Related: Lidl and Heidi Klum Partner Up to Launch affordable ‘High End’ Fashion Line

According to Taco Bell’s press release, Marisa Thalberg, Chief Marketing Officer at Taco Bell, said, “We often think of Taco Bell as ‘the fast fashion of food,’ given how we continuously introduce innovative limited edition products that everyone can enjoy, so when it came to our first-ever retail collaboration, we knew our partner had to be the leader in actual fast fashion.”

“We are excited about this partnership with Taco Bell,” said Linda Chang, Forever 21 Vice President of Merchandising. “Food, like fashion, is driven by trends and culture. Merging fashion and food in this collection gives our customers a new way to experience both our brands.”