Lidl and Heidi Klum Partner Up to Launch affordable ‘High End’ Fashion Line

In the aisles of Lidl supermarkets buyers will not only find a wide variety of food products, they will also have the opportunity to choose exclusive clothing designs from the famous German model Heidi Klum at affordable prices, the company said.

The German supermarket chain is set to open its first nine stores in Virginia, North and South Carolina on June 15, and will also be selling the high-end clothing designs of the famous model, but affordable for all customers, the company said in a statement.

“Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration,” Klum said in a statement. “I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do!”

Lidl will use fashion to compete with Walmart and Target

Lidl’s decision to offer a high quality clothing line at affordable prices as part of its merchandise puts it in a better position to compete with other chains working with the same model, such as Walmart and Target.

The German supermarket chain reported that throughout the year, its stores will hold “Lidl Fashion Week”, where they will present exclusive collections of clothing.

Lidl spokeswoman Will Harwood added: “She is an international fashion icon. She is extremely passionate, creating incredible fashion that is high-end but also economic and worked very well with it. what do we do”. High quality and excellent prices. She integrates very well with that. ”

Related: First Nine Stores will open on June 15

Lidl supermarkets specialize in selling a variety of mostly exclusive food products at low prices, but with high quality. By the end of the summer they are planning to open a total of 20 stores in the United States and by the middle of 2018 expect to expand with another 80 supermarkets.

On June 15 Lidl will open their first nine stores in Kinston, NC; Greenville, NC; Sanford, NC; Rocky Mount, NC; Winston-Salem, NC; Spartanburg, SC; Greenville, SC; Virginia Beach, VA; and Hampton, VA. The German supermarket chain operates about 10,000 stores in 27 countries throughout Europe.